Petra Brands

Petra Brands is a global brand incubator founded in 2017 with a mission to shape the next generation of consumer products. Headquartered in California, the company has expanded its footprint to five countries across three continents, establishing itself as a leader in creating and scaling modern, consumer-focused brands. Petra Brands operates across a diverse range of sectors, including beauty, wellness, pet care, party supplies, and lifestyle products. The company's portfolio includes brands such as House of Party, Roofus, Luna Naturals, Fomin, and Supergoods, which have collectively garnered over 500 million views on social media and are sold in more than 15,000 retail locations worldwide. This success is built on a foundation of design-forward thinking and creating culturally relevant products that resonate deeply with today's consumers.

The company's operational strategy is rooted in agility and data-driven innovation. By leveraging advanced AI and trend forecasting, Petra Brands can efficiently move from concept to reality, streamlining processes and responding swiftly to the dynamic demands of the market. Their in-house capabilities cover the entire product lifecycle, from strategic design and branding, including packaging and logo development, to dynamic content creation like high-quality photography and videography. Furthermore, their global manufacturing excellence ensures scalable and efficient production, maintaining rigorous quality standards. A core tenet of Petra Brands' philosophy is a commitment to sustainability. They strive to build brands that contribute positively to the planet by integrating eco-friendly materials and sustainable manufacturing practices throughout their operations. This holistic approach allows them to empower large retailers by developing private label brands that not only stand out on the shelf but also align with the values of modern consumers.