Glossier

Glossier, Inc. is a beauty company founded in 2014 by Emily Weiss, emerging from the popular beauty blog 'Into The Gloss.' The company was established with a philosophy of 'Skin First. Makeup Second™,' prioritizing skincare as the foundation for beauty and developing products designed to enhance natural features rather than conceal them. Glossier initially launched as a direct-to-consumer online brand, a model that allowed for direct engagement with its community and the ability to gather real-time feedback to inform product development and marketing strategies. This customer-centric approach has been a cornerstone of the brand's identity and growth. The initial product offering included a curated selection of four items: an all-purpose balm, a facial mist, a sheer skin tint, and a moisturizer, all embodying the brand's minimalist and accessible aesthetic.

Over the years, Glossier has expanded its product lines to include a comprehensive range of skincare, makeup, body care, and fragrance items. The brand gained significant traction for its inclusive marketing campaigns, which featured individuals of diverse skin tones, ages, and genders, resonating strongly with a younger demographic seeking authenticity and relatability in beauty. This approach, coupled with a strong social media presence, particularly on Instagram, helped cultivate a loyal community and drive organic growth. While initially an online-only retailer, Glossier has since expanded its physical presence with retail locations and partnerships with global distributors like Sephora. The company has secured substantial funding rounds, enabling further product innovation, market expansion, and the development of its unique brand experience. Kyle Leahy currently serves as the CEO, with founder Emily Weiss remaining involved as Executive Chairwoman. Glossier continues to focus on creating thoughtfully designed products and fostering a community around the idea that beauty should be fun, personal, and uncomplicated.