KIOAK REGIONAL MARKETING MANAGER
Kampgrounds of America, Inc. (KOA) is the world's largest system of privately owned campgrounds, founded in 1962 in Billings, Montana. With over 500 locations in the United States and Canada, KOA offers a variety of camping experiences and amenities.
At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:
• intentionally create a sense of community and belonging for our guests, employees and franchise partners
• continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
• sustain a culture that promotes diversity of thought and experiences
• ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
• drive change in our company and industry through action and implementation
Summary:
The OAK Regional Marketing Manager cultivates the marketing functions for a property including strategic marketing planning/execution, partnerships, digital marketing, social media marketing, email marketing, and on-site marketing. The Regional Marketing Manager acts as a marketing consultant to operations and revenue teams to direct and strategize marketing initiatives at the campground level and manage the end-to-end execution for the properties within your assigned region.
Essential Duties and Responsibilities:
• Database Marketing: Serves as the expert on local markets and regions. Analyzes past business performance in correlation to other properties, forecasting both short- and long-term business needs. Knowledge of business trends and key business impacts with a sound understanding of statistical and business analysis. Inspire trial and connect with our guests to drive loyalty.
• Marketing Planning and Execution: In coordination with operations and revenue, the Regional Marketing Manager develops property marketing plans and programs. Nimble and strategic plans with a multi-channel approach. Success is measured by pre-defined strategic goals tracked through monthly and quarterly benchmarks.
• Relationship Management: We build cross-functional teams who are accountable to each other. Effectively collecting and communicating information to and from many sources including vendors, campgrounds, managers, and freelance professionals.
• Marketing Consulting: Take overall marketing processes and strategy and adapt to each individual campground based on the campground market. Identify and communicate business needs and opportunities in conjunction with the revenue and operations teams and devise plans to pivot strategy or act.
• Budget Management: Collaboratively with operations, build, manage, and reconcile property marketing budgets ensuring all expenditures are within allocated limits.
• Marketing Platform Management: Act as the owner of the KOA.com page, email platform, social media platform, TruDigital, etc. and lead messaging and distribution for those platforms on the campground’s behalf.
Non-essential Duties and Responsibilities:
This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Required Education and Experience:
• Four-year college degree, preferably in Marketing, Market Research, Business Management or a related field.
• 3-5 years of marketing, specifically in a research or strategic role
• Ability to handle various projects and tight deadlines under minimal supervision in a fast-paced, result-driven environment
• Experience with and knowledge of email, web, and social media marketing.
• Innovative thinker capable of operating both in a strategic capacity (big picture perspective, asks 'why') and a hands-on/execution capacity (detail-oriented, conscientious)
• Must have technical aptitude with the following programs: Excel, Word, and PowerPoint
• Experience working with multi-units and cross departmental collaboration
Preferred Education and Experience:
• MBA a plus.
• Experience with Click Up or similar project management software a plus
Physical demands and working conditions:
• Ability to lift and carry up to 25 pounds occasionally
• Ability to travel by air and auto
• Ability to answer phone calls, hear issues, and give direction while viewing computer screens
• Must speak and write English fluently
KOA does not sponsor Visas
KOA currently does NOT hire in the following states:
Alaska, District of Columbia, Idaho, Louisiana, New Hampshire, North Dakota, Rhode Island, Vermont
Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind. All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors, or any other protected status.
Apply now
Please let Kampgrounds of America, Inc. know you found this job on Himalayas. This helps us grow!
About the job
Apply before
Posted on
Job type
Full Time
Experience level
Manager
Location requirements
Hiring timezones
United States +/- 0 hoursJob categories
About Kampgrounds of America, Inc.
Learn more about Kampgrounds of America, Inc. and their company culture.
Kampgrounds of America (KOA) embarked on its journey in 1962 along the Yellowstone River in Billings, Montana. It was a time when American families were increasingly hitting the open road, yet quality, reliable campgrounds were scarce. Visionary businessmen Dave Drum and John Wallace, along with two other partners, saw an opportunity as travelers flocked to the Seattle World's Fair. They established their first campground on Drum's property, offering amenities like hot showers, restrooms, and a small store for a modest $1.75 per night. This initial venture, known as Billings Campground, proved to be a swift success. The positive feedback from a customer survey conducted by Wallace the following year highlighted a clear demand for a nationwide network of modern, standardized campgrounds. This realization was the spark that ignited the creation of Kampgrounds of America.
Recognizing the need for rapid expansion to meet this burgeoning demand, the founders opted for a franchise model, a relatively new business concept at the time. The first KOA franchise opened its gates in Cody, Wyoming, in 1964, and by 1969, KOA had become a public company, boasting 262 campgrounds across the United States by the end of that camping season. The growth continued, and by 1972, a decade after its inception, KOA had an impressive 600 franchise campgrounds, including locations in Canada and Mexico. Despite challenges like the energy crises of the 1970s, which impacted many travel-related businesses, KOA persevered. New York City financier Oscar Tang, a major stockholder, acquired the company after the 1979 oil crisis. Under new ownership and through evolving strategies, KOA continued to adapt and grow, solidifying its position as the world's largest system of privately owned campgrounds. Today, with over 500 locations across the U.S. and Canada, KOA remains committed to its mission of connecting people to the outdoors and each other, offering a diverse range of camping experiences from RV sites to cabins and glamping.
Tech stack
Learn about the tools and technologies that Kampgrounds of America, Inc. uses to build, market, and sell its products.
Kampgrounds of America, Inc. employees can create an account to update this tech stack.
Employee benefits
Learn about the employee benefits and perks provided at Kampgrounds of America, Inc..
Volunteer Time Off
1 paid day annually.
Flexible Work Options
Work and life, in sync.
Team Events
Connect and Collaborate.
Vacation Time
80 hours after 6 months.
KIKampgrounds of America, Inc.
Company size
1001-5000 employees
Founded in
1962
Chief executive officer
Toby O'Rourke
Markets
Employees live in
Similar remote jobs
Here are other jobs you might want to apply for.
Remote companies like Kampgrounds of America, Inc.
Find your next opportunity by exploring profiles of companies that are similar to Kampgrounds of America, Inc.. Compare culture, benefits, and job openings on Himalayas.
Find your dream job
Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
