Impel

What began in 2011 as SwipeToSpin, a venture by co-founders Devin Daly and Michael Quigley, has evolved into Impel, a global leader in AI-powered customer lifecycle management for the automotive industry. The journey started with a focus on creating interactive 360-degree vehicle imaging to bring the showroom experience online. This innovative approach to digital merchandising quickly gained traction, leading to a rebranding as SpinCar in 2014. The company's early success was fueled by a clear vision: to build trust and transparency between car buyers and sellers in a burgeoning digital marketplace. This commitment to enhancing the car shopping journey through technology laid the foundation for future growth and innovation.

As the automotive landscape continued its digital transformation, the company recognized the immense potential of artificial intelligence. This led to a strategic evolution beyond imaging solutions to a comprehensive digital engagement platform. A pivotal moment came with the acquisition of Pulsar AI in 2021, a move that significantly bolstered their conversational AI capabilities. This was followed by the acquisition of Carlabs.ai in 2022, further expanding their expertise in AI applications for automotive service. To reflect this expanded mission and focus on driving the industry forward, the company rebranded to Impel in March 2022. Today, Impel stands as a testament to a journey of continuous innovation, offering an AI-powered operating system that personalizes the entire automotive customer lifecycle, from initial search to sales and service, for thousands of dealers and OEMs worldwide.