Meta Ads Expert

We are looking for a highly analytical and creative Media Buyer / Meta Ads Expert with hands-on experience managing Facebook and Instagram advertising campaigns. You will be responsible for planning, launching, optimizing, and scaling paid social campaigns that generate qualified leads, sales, and revenue growth.

Requirements

• Create, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram.
• Conduct audience research, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize based on KPIs such as ROAS, CPL, CPA, CTR, and conversion rates.
• Perform A/B testing on creatives, ad copy, landing pages, and audience segments.
• Analyze campaign data and provide actionable insights and weekly performance reports.
• Manage advertising budgets efficiently to maximize profitability and campaign performance.
• Collaborate with creative teams to develop compelling ad creatives and copy.
• Implement retargeting and funnel strategies to improve customer acquisition and retention.
• Stay up to date with Meta Ads platform changes, trends, and best practices.
• Track conversion events using Meta Pixel, Conversion API, and analytics tools.
• 3+ years of experience managing Meta Ads campaigns for eCommerce, lead generation, or digital brands.
• Strong understanding of Facebook Ads Manager and Instagram advertising strategies.
• Proven track record of scaling campaigns profitably.
• Experience with audience segmentation, lookalike audiences, and retargeting campaigns.
• Knowledge of conversion tracking, Meta Pixel, and analytics platforms such as Google Analytics.
• Ability to analyze data and make performance-driven decisions.
• Strong communication and reporting skills.
• Experience working remotely with international teams is a plus.
• Familiarity with landing page optimization and funnel strategy is preferred.
• Reliable internet connection and a professional remote work setup.

Benefits

• Competitive salary
• Fully remote role with flexible work environment
• Opportunity to scale campaigns with significant ad budgets
• Direct impact on revenue and business growth
• Collaborative, performance-driven team culture