Hubtype

Hubtype, founded in Barcelona in 2016 by Marc Caballé and Eric Marcos, embarked on a mission to revolutionize how businesses connect with their customers. Recognizing the shift towards messaging as a primary communication channel, they envisioned a future where engaging with a brand would be as seamless and personal as chatting with a friend. The initial years saw rapid growth, with the company expanding 300% year over year and gaining recognition, such as being named the Best Chatbot Startup at the International Chatbot Summit in Berlin. This early momentum was fueled by a seed funding round of €1 million in 2019, led by K Fund, which enabled further development of their innovative framework.

The core of Hubtype's offering lies in its enterprise-grade conversational platform. This platform empowers companies to build and deploy sophisticated conversational experiences that go beyond simple chatbots. By integrating graphical user interfaces with messaging apps like WhatsApp, Facebook Messenger, and web chat, Hubtype enables businesses to create rich, interactive experiences. Their open-source framework, Botonic, built on React.js, allows developers to easily create and scale these 'conversational apps'. This approach addresses the limitations of traditional channels like phone and email, which are often costly, inefficient, and provide a less-than-ideal customer experience. Hubtype's technology allows for significant automation of customer interactions, aiming for up to 80% automation, while also facilitating smooth handoffs to human agents when necessary. This focus on both automation and human-touch has positioned Hubtype as a key partner for large enterprises in sectors such as banking, insurance, e-commerce, and travel, helping them to enhance customer satisfaction, reduce operational costs, and build stronger customer relationships in an increasingly digital world. The company continues to innovate, with a focus on AI capabilities, including multilingual chatbot training, and expanding its developer relationship program and sales efforts to further solidify its place as a leader in the conversational messaging industry.