SEM Specialist

About Us

Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.

We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.

About The Role

As a SEM Specialist, you will be the architect of our visibility across global search engines. You are responsible for the end-to-end management of high-scale advertising strategies on Google Ads and Microsoft Ads (Bing). Your mission is to dominate the search results page through technical excellence in account structuring, bidding automation, and data-driven optimisation. You will manage significant international budgets, ensuring a constant flow of high-quality conversions by mastering the mechanics of search intent and funnel efficiency.
This is a remote/WFH position.

Requirements

• Extensive experience (3-5 years) managing high-scale SEM accounts, specifically overseeing significant advertising spend across multiple international regions.
• Deep technical mastery of Search ecosystems, including advanced configuration of Google Ads, Microsoft Ads.
• Expertise in automated bidding strategies, with a proven track record of successfully steering tCPA and tROAS models to achieve aggressive growth targets.
• High analytical capability to monitor full-funnel performance, using attribution modelling and data insights to identify inefficiencies and scale winning search patterns.
• Bilingual mastery in English and Spanish, possessing the cultural nuance required to localise search strategies and resonate with local user behaviors in major global markets.
• Advanced knowledge of conversion tracking and data accuracy, ensuring that all workflows—from keyword mining to final lead capture—are tracked with precision.
• Proven ability to execute cross-platform strategies, maintaining a steady pipeline of opportunities by capturing users at critical "moments of truth" during their travel planning journey.
• Strong ownership mindset, capable of managing the entire SEM lifecycle independently while staying aligned with Holafly’s global growth objectives.