GuideWell Source

The story of GuideWell Source is one of evolution and strategic alignment within the American healthcare landscape. Its journey began under the name Diversified Service Options, Inc., a company established in 1998 with a focus on providing crucial administrative services for government-sponsored healthcare programs. For years, it operated as a key player behind the scenes, ensuring the smooth functioning of Medicare and Medicaid by managing claims, serving beneficiaries, and supporting healthcare providers. This foundational period was marked by a commitment to operational excellence and fiscal responsibility, building deep expertise in the complexities of federal health programs and forging a strong relationship with the Centers for Medicare and Medicaid Services (CMS).

A pivotal moment in the company's narrative occurred in 2015 when Diversified Service Options underwent a significant rebranding to become GuideWell Source. This was more than just a name change; it was a strategic move to more closely align with its parent organization, GuideWell Mutual Holding Corporation, a major not-for-profit health solutions enterprise. The new identity as GuideWell Source was designed to convey its role as an expert resource and a forward-thinking partner in the broader health ecosystem. This transformation solidified its position within the GuideWell family of companies, which includes Florida Blue, the state's leading health insurer. Today, GuideWell Source continues its mission as a trusted administrator, leveraging its decades of experience and its place within an integrated health solutions powerhouse to innovate and enhance the delivery of government healthcare services to millions of Americans. Through its subsidiaries, like First Coast Service Options and Novitas Solutions, it proudly serves over 11 million beneficiaries and hundreds of thousands of healthcare providers across the United States.