Senior Marketing Manager, UK

Senior Marketing Manager, UK

Marketing & Revenue Operations | Grip | Remote within UK

Reports to: SVP of Marketing

🚀 Who are We?

Grip is the AI-powered, end-to-end event platform built for engagement. We help commercial event organizers like Ascential, Hyve, Emerald and Clarion Events boost revenue by establishing, maintaining and tracking relationships between participants over multiple events. This is possible because Grip goes beyond networking. It combines AI with billions of interactions happening across the platform with a powerful event management system, seamless registration and award-winning mobile event app so participants meet the right people at the right time.

🚀 Expectation of the role

We are looking for a highly analytical, tech-savvy Senior Marketing Manager to join our team. In this role, you are the driver of our revenue engine.

You will build, automate and scale our marketing campaigns to ensure our Go-To-Market strategy operates reliably and generates consistent pipeline. By bridging the gap between marketing and sales, you will own our complete marketing tech stack, launch full-funnel campaigns, orchestrate ABM programs, and leverage emerging AI technologies to drive growth. If you love using data to inform strategy, obsess over conversion rates and enjoy building automated campaigns that deliver highly qualified leads to sales, this is the role for you.

🚀 Your Career PathWe are highly invested in your development, and your career path will be a standing, dedicated item in your regular check-ins with your line manager. You will be directly reporting into our Global Senior Vice President of Marketing.

At Grip you will have plenty of opportunities to grow and try new things, leading others or owning marketing initiatives across the organisation. We operate with a clear progression framework and use quarterly performance reviews to reflect and set goals so that you can achieve your full potential.

🚀 Grip Benefits

• Grip is a remote-first company, but we have an office in London Bridge which you’re welcome to come to as much as you like

• Company Training Sponsorship Programme

• 25 holiday days per year + Bank Holidays

• Sabbatical Leave

• Career Progression Pathways, an opportunity to take the lead in shaping an entire industry through AI

• Kind, fun and ambitious company culture

• Group Life Insurance and company health plan

Requirements

🚀 Core responsibilities

As our Senior Marketing Manager, you will own the strategy and execution across the entire buyer journey. Your responsibilities are broken down into the following core areas:

Campaign & Marketing Operations

• Workflow & Campaign Management: Build and execute campaigns, automated nurture flows and robust lead routing rules.

• Content Distribution & Syndication: Partner with the wider marketing team to distribute high-value content (reports, guides, webinars) across multiple channels to capture demand and generate net-new leads.

• Event & Field Marketing Support: Support our physical event strategy by driving pre-event meeting bookings, managing lead retrieval processes on-site and ensuring rapid, automated post-event follow-up.

• Systems & Data: Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow.

• Webinar Execution: Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net-new leads.

Website & Organic Growth

• CMS Management: Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture.

• SEO Strategy: Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimization strategies.

Paid Media & Performance Marketing

• Platform Strategy: Manage budget allocation, strategy, and execution across Paid Search and Social (Google Ads, LinkedIn, Meta).

• Optimization & Retargeting: Build behavior-based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC).

Pipeline Management & Lifecycle

• Lead Scoring & Routing: Build behavioral lead scoring models in HubSpot/Salesforce/Apollo to ensure Sales only speaks to highly qualified prospects.

• Data & Attribution: Drive multi-touch attribution reporting and manage data enrichment tools (Apollo) to ensure pipeline hygiene.

Outbound & Account-Based Marketing (ABM)

• Outbound Strategy: Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists (TAL).

• Sales Enablement: Create automated alerts so sales reps know exactly when target accounts exhibit buying signals.

Conversion Rate Optimization (CRO) & Experimentation

• Testing & Optimization: Design and run continuous A/B tests across landing pages, forms and emails to maximize conversion rates.

• Funnel Analysis: Analyze web analytics (Google Analytics, etc.) to identify and resolve friction points in the buyer's journey.

Innovation & AI

• AI Automation: Leverage tools like Zapier, Apollo and Claude to scale personalized outreach and automate manual marketing tasks.

• Programmatic SEO: Build scalable, template-driven website pages targeted at high-value, long-tail keywords.

Analytics & Revenue Leadership

• Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs and full-funnel retro reporting to leadership.

• Commercial Alignment: Partner closely with Sales for cross-functional alignment and to present data-driven findings that translate into immediate action plans.

🚀 The Tech Stack You Will Own

CRM, Sales and Marketing Automation

• HubSpot (Marketing Hub & Sales Hub)

• Salesforce (in collaboration with other teams)

Data Enrichment, Outbound & Integrations

• Apollo

• Zapier

Analytics, Tracking & Compliance

• Google Analytics

• Fathom

• Google Tag Manager

• CookieYes

SEO & Search Strategy

• SE Ranking

• Google Search Console

🚀 Experience and Skills

• Proven experience in SaaS Marketing, Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment.

• Strong hands-on experience with HubSpot (bonus points for Salesforce experience), particularly in building campaigns, workflows, and lead routing.

• A highly analytical mindset with a solid understanding of full-funnel reporting, multi-touch attribution and lead scoring.

• Experience managing paid media budgets and optimizing for CAC/ROAS.

• Comfortable using tools like Zapier to automate tasks and connect platforms.

• A strong foundation in SEO, CRO and website CMS management.

• A forward-thinking approach to leveraging AI tools, like Claude, to speed up execution and improve campaign performance.

• Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team.

Highlights

We actively seek diversity and encourage applications from everyone. If you're interested in this role but your experience doesn't perfectly match, we encourage you to apply!