Grifin, LLC

We believe that investing shouldn't feel like a second job—it should feel like second nature. That's why we built Grifin, the first app that lets you automatically buy stock where you shop. We're on a mission to democratize finance by turning your everyday purchases into an investment portfolio that reflects your life. When you buy a coffee at Starbucks or order from Amazon, our technology works in the background to invest $1 directly into that company's stock. It's simple, human, and designed to help you build wealth without the intimidation of traditional trading platforms.

Our journey began at the University of Florida, where we realized that the financial industry was too ambiguous and impersonal for most people. We wanted to change that by connecting investing to the brands you already know and love. Today, we're a team of passionate builders based in Tampa, Florida, backed by top-tier investors like TTV Capital and Nava Ventures. We're proud to have helped hundreds of thousands of users start their investing journey, proving that you don't need to be a Wall Street expert to own a piece of the companies you support every day. We're constantly innovating with features like adaptive investing and AI-driven insights to make financial wellness accessible to everyone.