M1 Finance

M1 Finance is an American financial services company that offers a robo-advisory investment platform. This platform includes brokerage accounts, digital checking accounts, and lines of credit. M1 provides an electronic trading platform for various financial assets, such as common stocks, preferred stocks, fractional-share ownership, and exchange-traded funds. The company also offers margin lending, automatic rebalancing services, automatic dividend reinvestment services, and cash management services, which include debit cards. M1 Holdings Inc. is the parent company of M1 Finance. The company generates revenue through payment for order flow, interest on margin loans, subscription fees, and interchange fees from its credit card. With over $10 billion in assets under management as of October 2024, M1 serves over one million members. The company's headquarters are located in Chicago, Illinois.

Founded in April 2015 by Brian Barnes, M1 Finance aims to empower individuals to manage and grow their money with control and automation. The platform, often referred to as 'The Finance Super App™', is designed to help users improve their financial well-being. A key aspect of M1 Finance's investment strategy is micro-investing, allowing users to invest small amounts of money. Users can select a portfolio, and the platform automatically invests additional funds in pre-defined ratios using fractional share ownership. M1 Finance has received recognition for its services, including being named Best for Low Costs and Best for Sophisticated Investors by Investopedia. The company has experienced significant growth, becoming a fintech unicorn with a valuation of $1.45 billion in 2021. M1 emphasizes a mission-driven approach, focusing on helping clients build and manage their wealth through innovative tools and competitive rates.