GoPro

We are GoPro, and we're all about helping you capture and share your life's most exciting moments in immersive and engaging ways. It all started back in 2002 when our founder, Nick Woodman, was on a surfing trip. He was looking for a better way to film himself and his friends catching waves, but existing cameras just weren't up to the task for amateur photographers who wanted high-quality action shots. That spark of an idea led to the creation of our first camera, the GoPro 35mm HERO, a waterproof film camera that launched in 2004. The name 'GoPro' actually came from the aspiration many of us shared to 'go pro' in our passions, and the 'Hero' name was chosen because our cameras were designed to make the subject look like a hero in their own action-packed footage.

Since those early days, we've grown into a globally recognized and relentlessly innovative brand. We're passionate about building insanely versatile and enabling products that people all over the world love. Our mission is to be a force for positivity, celebrating all things awesome and inspiring you to pursue your passions, whatever they may be. From extreme sports to mainstream activities, and from professional content creators to everyday consumers, we enable the world to capture and share its passion. We believe that sharing and reliving our experiences makes life more meaningful and fun. Our customers are at the heart of everything we do; you help us see the world in new ways and constantly motivate us to do more. We're not just about cameras anymore; we also develop our own mobile apps, video-editing software, and cloud-based subscription services to help you manage and share your content seamlessly. We're committed to continuous innovation and are always looking for new ways to help you tell your stories and share your adventures with the world. We love what we build, and we're excited to see what you create with it.