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Marketing Campaign Manager, Public Sector

The Marketing Campaign Manager, Public Sector is responsible for strategizing, executing, and optimizing a full-funnel Public Sector campaign strategy, including SLED, Civilian, and DoD.




Icons/design/feather/country/us United States

The Marketing Campaign Manager, Public Sector is responsible for strategizing, executing, and optimizing a full-funnel Public Sector campaign strategy, including SLED, Civilian, and DoD.

What you'll do in this role 

  • Develop and execute end-to-end, integrated B2B demand generation programs for the Public Sector

  • Strategize campaign calendar and delegation of campaign planning within the marketing campaigns team

  • Collaborate with digital agency to define digital media sponsorship strategy

  • Develop integrated campaign strategies with Public Sector Field Marketing teams on Top of Funnel, Mid Funnel and Bottom of Funnel conversion tactics

  • Analyze full-funnel campaign and tactic performance on an ongoing basis to continuously optimize results

  • Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels

  • Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for campaign strategy

  • Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns

  • Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans

  • Align with SDRs on results of top funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimizations

  • Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey

  • Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders

  • Document processes in handbook for transparency

We're looking for

  • 3+ years of experience and proven track record in developing Public Sector digital marketing campaigns

  • Ability to build strong relationships with channel partners, sales organizations and other key stakeholders

  • Deep understanding of customer and channel buying cycles and preferred engagement points for the Public Sector

  • Experience working in a metrics driven culture to measure tactic and channel impacts

  • Deep empathy for our audience of developers and IT leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications

  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details

  • Experience with marketing automation software (Marketo preferred)

  • Experience with CRM software (Salesforce preferred)

  • Experience working in a B2B software marketing team

  • Experience with A/B testing, experiment design, campaign analysis (attribution reporting is a plus)

  • Proficiency in MS Excel or Google Sheets

  • Strong project management, organizational, and communication skills

  • Impeccable eye for detail

  • Exhibit willingness and flexibility to work both independently as well as part of a team

  • Be familiar with or ready to learn how to use GitLab and Git

  • You share our values, and work in accordance with those values

  • Ability to use GitLab

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

Country Hiring Guidelines

Please visit our Country Hiring Guidelines page to see where we can hire.

About this role

February 1st, 2022

August 9th, 2021

Full Time

To apply, you must have a permit to work in this country.
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GitLab is a complete DevOps platform, delivered as a single application. Built on open-source, GitLab leverages the community contributions of thousands of developers and millions of users to continuously deliver new DevOps innovations. More than 100,000 organizations from startups to global enterprise organizations trust GitLab to deliver great software at new speeds.

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