Facet

Many people find the traditional financial advising model to be broken, expensive, and misaligned with their best interests. Customers often face a system with high and often hidden fees, inconsistent advice, and a focus on accumulating assets rather than providing holistic financial guidance. This leaves a vast number of American households, particularly those who are not yet considered high-net-worth, without access to high-quality, unbiased financial planning. They are often left to navigate complex financial decisions on their own, from managing debt and planning for retirement to optimizing employee benefits and making major life purchases. This lack of accessible expertise can lead to missed opportunities and significant financial stress, preventing them from living their lives to the fullest.

Facet was founded in 2016 to address these challenges head-on by revolutionizing the financial planning industry. We believe that unbiased, personalized financial advice is essential to living well, and our mission is to make it accessible to everyone. We've replaced the outdated asset-based fee model with a simple, flat-fee subscription, ensuring our advice is always in the client's best interest. Our dedicated CERTIFIED FINANCIAL PLANNER™ professionals work one-on-one with clients to understand their entire financial lives, not just their investments. This comprehensive approach covers everything from career changes and growing a family to planning for retirement and leaving a legacy. By combining the power of our proprietary technology with the expertise of a human advisor, we make our planners more efficient, which in turn lowers the cost for our clients. We are dedicated to empowering people to live more enriched lives by delivering a new standard of financial guidance that is transparent, affordable, and deeply personal.