Facet

At Facet, the core belief is that unbiased, personalized financial advice is essential to living well. Founded in 2016, the company's mission is to empower people to live more enriched lives by delivering a new standard of financial advice. This vision was born from the founders' desire to reimagine an antiquated system often characterized by misaligned incentives, inconsistent advice, and prohibitive costs. Facet is committed to making high-quality financial planning accessible to a broader market, moving beyond a singular focus on investments to address every way money impacts an individual's or family's life. This comprehensive approach has positioned Facet as a disruptor in the financial services industry, dedicated to fostering financial wellness for all. The company operates on a flat-fee membership model, ensuring that advice remains impartial and aligned with the client's best interests, rather than being tied to asset management fees or commissions.

The culture at Facet is built around a team of passionate professionals, including over 100 CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals, who are fiduciaries committed to their clients' success. These experts work one-on-one with members, leveraging a tech-driven platform to provide tailored financial advice that integrates into every aspect of their lives. Facet champions a virtual-first approach, with planners located throughout the US meeting members via video calls, offering flexibility and convenience. This model not only makes financial planning more accessible but also allows Facet to pass on operational savings to its members. The company fosters an environment of continuous learning and mentorship, particularly within its engineering teams, who work with a modern tech stack to build innovative solutions. At the heart of Facet is a dedication to democratizing financial literacy and helping millions of people achieve their financial goals and live with greater peace of mind, free from financial worry. They believe that there is no wellness without financial wellness and strive to provide the resources and expertise that enable clients to thrive.