Etam

For over a century, Etam has been dedicated to empowering women, championing their freedom and well-being since its inception in 1916. Customers have long turned to Etam as a brand that understands and evolves with their needs, offering a French-inspired 'je ne sais quoi' that liberates them from the constraints of daily life. The brand's core mission is to help women feel free and beautiful, supporting them through all of life's moments, big and small. Whether a woman is feeling invincible, navigating moments of doubt, or simply wants to feel her best, Etam provides the perfect lingerie to boost her confidence and embrace her true self. This commitment is about more than just undergarments; it's about fostering a philosophy of 'French Liberté'—a freedom of body and mind.

Etam's customers are at the heart of everything the company does. The brand cultivates a unique and close relationship with them, ensuring that every collection resonates with their desires for style, comfort, and innovation. This customer-centric approach is evident in their extensive product range, which includes lingerie, nightwear, swimwear, and ready-to-wear apparel, all designed with meticulous French savoir-faire. Etam constantly innovates to meet and anticipate customer expectations, from developing sustainable materials for its 'We Care' program to enhancing the shopping experience through both its physical stores and a robust e-commerce platform. By listening to their customers and placing them at the center of their strategy, Etam has become a beloved brand for millions of women worldwide, helping them to express their authentic selves without compromise.