EasyKnock

EasyKnock's customers are often homeowners facing challenging financial situations, such as needing to access cash quickly due to unforeseen circumstances or having difficulty qualifying for traditional loans. Many are looking for ways to unlock the equity tied up in their homes without having to sell and move, or they need a bridge solution to facilitate the purchase of a new home before their current one is sold. These homeowners might be struggling with mortgage forbearance ending, needing funds for renovations, or simply wanting to tap into their home's value to achieve other financial goals. EasyKnock aimed to provide a solution for these individuals by offering sale-leaseback programs, allowing them to convert their home equity into cash while remaining in their homes as renters. This was positioned as an alternative for those who might not qualify for conventional financing due to credit scores or other lender requirements.

The core challenge EasyKnock addressed was the 'trapped equity' problem, where homeowners have significant value in their properties but limited means to access it without selling or taking on more debt. EasyKnock's programs, like 'Sell & Stay' and 'MoveAbility,' were designed to offer this financial flexibility. 'Sell & Stay' allowed homeowners to sell their property to EasyKnock and continue living there as tenants, with the option in some cases to repurchase the home later. 'MoveAbility' was structured to help homeowners finance a new home purchase by unlocking equity from their current residence, which they could then lease back for a defined period. The company emphasized that its services could help homeowners avoid the stresses of traditional home selling while trying to buy another, or provide immediate cash flow to address pressing financial needs. By purchasing the homes and covering expenses like property taxes and homeowners insurance during the lease period, EasyKnock aimed to reduce some of the financial burdens for their customers. The goal was to empower homeowners by giving them more control over their financial futures and an alternative path to financial stability.