Director, Sales

About Customer.io

Over 7,500 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

Hi, my name is Cale Tully, VP Global Sales here at Customer.io, and I’m looking for a Director, Sales (EMEA) to help grow and lead our sales efforts across Europe, the Middle East, and Africa. This role is critical to driving regional revenue growth, developing high-performing account executives, and ensuring our sales strategy is executed effectively.

In this position, you’ll take a hands-on and strategic approach to building pipeline, closing business, and supporting the EMEA market. You’ll hire and lead a team of talented account executives, partner closely with Marketing, SDRs, and Channel Partners, and collaborate with internal teams to deliver results that help Customer.io expand its footprint.

If you thrive on building strong teams, driving new business, and rolling up your sleeves to win deals, we’d love to hear from you!

What we value

• Solution-Oriented Conversations: We focus on uncovering real business challenges and tailoring solutions that create meaningful impact.
• Long-Term Partnerships: Our goal isn’t just closing a deal — it’s building trust and delivering value that compounds over time.
• Strategic Selling: We elevate the conversation beyond features, guiding customers through outcomes and opportunities that align with their business priorities.
• Integrity in the Process: We believe in transparent, respectful sales practices that earn credibility with customers and colleagues.
• Curiosity and Discovery: The best sales outcomes come from thoughtful questions, active listening, and understanding before prescribing.
• Collaboration Across Teams: We succeed by working hand-in-hand with Marketing, Customer Success, and Product.
• Excellence and Accountability: We set a high bar for preparation, execution, and follow-through — always focused on delivering results the right way.

What you’ll do

• Lead and scale a team of Account Executives focused on mid-market and early enterprise accounts across EMEA.
• Elevate sales conversations: coach your team to move beyond features, uncover business challenges, and align Customer.io to meaningful outcomes.
• Guide strategic selling motions using frameworks like MEDDICC, Challenger, or SPIN to build trust and demonstrate long-term value.
• Develop and execute regional territory plans that create healthy pipeline and support sustained growth across diverse EMEA markets.
• Lead and coach on outbound sales motion: ensure your team builds the majority of pipeline through outbound prospecting and proactive engagement within EMEA.
• Partner cross-functionally with Marketing, Sales Development, and Partnerships to bring the best of Customer.io to every customer interaction.
• Coach and enable your team across the full sales cycle, with a strong emphasis on thoughtful discovery and solution design.
• Forecast with accuracy, ensuring leadership has clear visibility into pipeline health and deal progress.
• Hire, onboard, and develop exceptional talent, fostering a culture of integrity, collaboration, and high performance.

What we're looking for

• 7+ years of SaaS sales leadership experience, including building and leading high-performing AE teams.
• Strong track record of driving solution/value-based selling motions that earn trust and deliver measurable customer outcomes.
• Experience selling into mid-market and early enterprise segments, ideally in martech, CDP, or customer engagement platforms.
• Experience navigating complex, multi-country sales environments across EMEA, including varying market dynamics and buying behaviors.
• Skilled in coaching teams on outbound pipeline generation and instilling the discipline needed to build the majority of pipeline through outbound efforts.
• Skilled in coaching teams on discovery, consultative selling, and outcome alignment.
• Data-driven operator who can forecast, manage to targets, and instill operational rigor.
• Inspirational leader who balances accountability with development — motivating teams to perform at their best while growing their careers.
• Collaborative partner who builds strong relationships across GTM, Product, and Customer Success.

Compensation & Benefits

We believe in transparency. Starting salary for this role is $335,000 OTE (or equivalent in local currency) depending on experience and subject to market rate adjustment.

We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

See full benefits here →

Our Process

No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.

• 30-minute video call with Recruiter
• 30-minute video call with Hiring Manager
• 2 x 30-minute video calls with a few members of the team
• Take-Home Assignment + 45-minute Review Call

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.

Join us!

Check out our careers page for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now.