Chief Marketing Officer (CMO)

This is not a “manage agencies and review dashboards” CMO role. This is for someone who can think strategically and execute ruthlessly.

You will own the entire marketing engine, from brand to pipeline, while managing a lean team and external resources. You’ll work directly with the founder to amplify personal branding, drive demand, and turn CrewBloom into a category leader in remote staffing.

What You’ll Own

1. Growth & Demand Generation

• Build and execute a full-funnel growth strategy
• Own pipeline generation targets (MQLs, SQLs, revenue contribution)
• Optimize CAC, conversion rates, and channel ROI

2. SEO & Organic Acquisition

• Develop and execute SEO strategy (technical + content + authority)
• Build scalable content systems (blogs, landing pages, programmatic SEO)
• Drive inbound traffic that converts

3. Paid Acquisition

• Manage and optimize paid channels (Google, LinkedIn, Meta, etc.)
• Run experiments across creatives, audiences, and funnels
• Scale what works, kill what doesn’t—fast

4. Outbound & Cold Email

• Build high-performing outbound systems (cold email, LinkedIn outreach)
• Own messaging, sequencing, and deliverability
• Collaborate with sales on pipeline generation

5. Social Media & Founder Branding

• Own CrewBloom’s social presence (especially LinkedIn)
• Build and scale the founder’s personal brand into a lead engine
• Create content that drives engagement, authority, and inbound leads

6. Team Leadership (Lean Team)

• Manage a small, high-output team or agency
• Hire, train, and scale talent as needed
• Work with freelancers/agencies when necessary, but stay hands-on

7. Systems & Analytics

• Set up dashboards, attribution models, and reporting systems
• Track performance across all channels
• Make data-driven decisions weekly

Requirements

What We’re Looking For

• 6+ years in marketing, with strong B2B or services experience (staffing & healthcare experience is a huge plus)
• Proven track record of driving pipeline and revenue, not just impressions
• Deep experience in multi-channel growth: SEO, paid ads, outbound, and social
• Strong operator, comfortable writing copy, launching campaigns, and building systems yourself
• Experience building or scaling marketing in a startup or lean environment
• Strong understanding of LinkedIn growth and founder-led marketing
• Data-driven, experimental, and highly accountable

What Success Looks Like (First 90–120 Days)

• Clear growth strategy with defined channel priorities
• Consistent inbound + outbound pipeline generation
• Founder content engine up and running (especially LinkedIn)
• Paid and organic channels are showing measurable traction
• Marketing dashboards fully operational

Why This Role Matters

Marketing is a core growth lever for CrewBloom.

This role will directly impact:

• Revenue growth
• Brand positioning in the remote staffing space
• The founder’s voice and market authority

Compensation

• Competitive base + performance-based incentives
• Flexible, remote-first work environment

Minimum Technical and Work Environment Requirements:

• Internet Connection:
• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.
• Primary Device:
• Desktop or laptop equipped with at least:
• Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.
• Backup Device:
• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.
• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• Peripherals and Workspace: A smartphone for communication and verification purposes.

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.