CordialCO

Senior Account Executive (Sales Director)

Cordial is a cross-channel marketing and customer engagement platform founded in 2014 that helps brands send personalized messages across email, SMS, and mobile apps using real-time data and AI. [1, 14, 33]

Cordial

Employee count: 51-200

Salary: 140k-160k USD

United States only

ABOUT CORDIAL

We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.

OUR VALUES

  • Communicate better than the rest
  • Own it, every time
  • Solve client problems tenaciously
  • Make Waves

In Forrester’s recently published 2024 ESP Wave, Cordial was depicted as:

Cordial’s vision to “build technology that helps marketers send a better message” stands out for its focus on kindness, authenticity, respect, and accountability instead of market valuation. Cordial’s values, transparent pricing, flexible technology, professional services model, and customer-informed development roadmap deliver; it grew 49% last year, has 93% retention, and, on average, improved its clients’ customer lifetime value by 50%. The company’s partner network is smaller than others in this evaluation and supports only core email use cases.

Cordial’s strongest current offerings are its integration, AI, and agency services. The vendor’s built-in data transformations streamline data integrations with any source. Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content. And more than half of Cordial clients use its strategy, production, technology, deliverability, and analytics services. However, Cordial needs to improve its reports beyond basic email metrics and incorporate privacy by design into product development. Even so, reference customers love that Cordial integrates so easily with other technologies. One called it “a breath of fresh air to work with such a modern platform.” Retailers will find Cordial a cost-efficient way to activate their myriad data sources.

POSITION SUMMARY

We're on the hunt for a dynamic salesperson to join our fast-growing company as we disrupt a legacy industry and go head-to-head with enterprise cloud giants. Reporting directly to the Regional VP of Sales, you'll be a key player in driving new business and fueling Cordial's growth. You'll have the unique ability to build relationships and generate your own opportunities—taking control of your success. While you're a go-getter, you're also a team player who values humility and knows that winning as a team comes first.

YOU WILL

  • Self-source and qualify opportunities within a vertical and semi-regional focus on Enterprise. Targets across B2C industries such as retail, digital publishing, gaming, travel, and hospitality.
  • Be a hunter in this role, leveraging marketing support for inbound and event-generated leads, while Client Success teams manage post-sale account growth.
  • Build and maintain a strong pipeline of viable opportunities, accurately forecasting across marketing, IT, and leadership functions within target accounts.
  • Consistently exceed quarterly and annual revenue targets with a consultative or challenger sales approach.
  • Master your product. While relationships matter, you thrive on selling value through the technical components of a platform, which sets you apart as a sales professional.
  • Coordinate resources across departments, including Sales Engineering, Product, Engineering, Marketing, and Leadership, to close deals effectively.

ABOUT YOU

  • 8+ years of experience as an Account Executive specializing in selling sophisticated SaaS solutions, preferably within the MarTech industry
  • Strong network with Digital/Ecommerce VPs, CMOs, CTOs, and Product and Customer Experience executives.
  • A marketer at heart, with experience selling to—or better yet, working as—a marketer. You excel at storytelling and speaking the language of B2C marketers, retailers, and media publishers.
  • A self-starter with a passion for generating your own opportunities.
  • You believe in selling value through the product and enjoy collaborating with IT.
  • A stable career history with at least 2+ years in each role and a consistent track record of top performance.
  • Embody Cordial’s core sales values: Integrity, Discipline, Ingenuity, Intelligence, Curiosity, Passion, and excellent written and verbal communication (because words matter).
  • Thrive in a fast-paced, growing company where self-starters help improve all facets of the business. "That’s not my job" isn’t in your vocabulary.
  • Intellectually curious, with a proven ability to adapt and learn new technology.
  • Lead by example, with a hands-on mentality, low ego, and extreme ownership approach to building a great company and team.

COMPENSATION BENEFITS

$140,000.00-$160,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as monthly wellness and cell phone stipends, childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DEI efforts, and an overall respectful and open culture!

Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.

Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

About the job

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Job type

Full Time

Experience level

Senior
Director

Salary

Salary: 140k-160k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Cordial

Learn more about Cordial and their company culture.

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Cordial was founded in 2014 by Jeremy Swift, Adam Gillespie, Chris McGreal, and David Baker with a clear vision: to revolutionize how marketers connect with their customers. [5, 14] Before Cordial, Jeremy Swift, a graduate of Point Loma Nazarene University with a degree in Organizational Communication & Business Strategy, had already dipped his toes into the entrepreneurial world during college, co-founding a software company focused on e-communications. [1, 10] He was also a founding member of BlueHornet, a first-generation email marketing SaaS company, which he successfully sold in 2004. Adam Gillespie, a dedicated technologist, brought his experience as CTO of BlueHornet, where he played a key role through its acquisition. [1, 20] The idea for Cordial, initially sketched out on a cocktail napkin, was born from the belief that marketing could be more human and empathetic. [1, 14]

The founders saw a gap in the market for a platform that could truly empower marketers to deliver personalized, emotionally intelligent messages across various channels by simplifying data management and leveraging real-time data. [1, 12, 14] This desire to inspire more thoughtful communication and create more personal experiences became the driving force behind Cordial's development. From its headquarters in San Diego, California, Cordial embarked on its mission to build a next-generation messaging platform. [2, 8] The company's technology was designed to automate billions of data-driven messages across email, SMS, mobile app, social media, and more, helping brands drive scalable revenue growth and foster lasting customer connections. Over the years, Cordial has grown significantly, attracting notable clients like L.L.Bean, PacSun, REVOLVE, Realtor.com, and Forbes. [4, 14, 28] The company has been recognized for its rapid growth, appearing on the Deloitte Technology Fast 500™ list and Inc. 5000. [4, 38] Cordial's commitment to its employees and culture has also been acknowledged with awards for Best CEO, Best Company Culture, and Best Companies for Women. [11, 38] Today, Cordial continues to innovate, particularly in AI, to help brands send a better message and build stronger customer relationships. [4, 28, 33]

Employee benefits

Learn about the employee benefits and perks provided at Cordial.

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Commuter Benefits

Commuter benefits offered.

Cell Phone Allowance

Monthly cell phone stipends.

401(k) Program

Cordial offers a 401(k) program with match.

Company Equity

Cordial's compensation package includes equity.

View Cordial's employee benefits
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Cordial hiring Senior Account Executive (Sales Director) • Remote (Work from Home) | Himalayas