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Conifer

Conifer Research is a human-centered research and innovation consultancy that blends ethnographic, quantitative, and design research methods to uncover transformative insights.

About Conifer

Founded in 2001 by Ben Jacobson, Conifer Research began with a mission to produce evergreen research systems that leverage the enormous potential of ethnographic research. What started as a dedicated effort to bring practical insight to companies wishing to change and innovate has grown into a leading human-centered research and innovation consultancy. Based in Chicago, the firm has spent over two decades helping clients understand the everyday lives and experiences of the people they hope to engage, blending ethnographic, quantitative, and design research methods to uncover transformative insights.

Today, Conifer Research is known for its multidisciplinary team of anthropologists, social scientists, strategists, and information designers who tackle projects differently than traditional market researchers. By immersing themselves in people's lives, homes, and daily routines, they witness whole experiences to develop deep empathy and actionable strategies. Their work spans across various industries, helping organizations align business activities with the real lives and needs of customers, ultimately driving true innovation, market differentiation, and sustainable business growth.

FAQs

When was Conifer founded?
Conifer was founded in 2001.
Who is the CEO of Conifer?
Ben Jacobson is the CEO.
What industries or markets does Conifer operate in?
Conifer operates in the following markets: Market Research, Ethnographic Research, Human Centered Design, Innovation Consulting, Design Research, Consumer Insights, Strategic Consulting, User Experience Research, Behavioral Research, and Business Intelligence.
How many employees does Conifer have?
Conifer has 11-50 employees.
Where does Conifer have employees?
Conifer has employees in United States.
Is Conifer hiring?
Yes, Conifer has 1 open remote job.
Does Conifer support remote work or working from home?
Yes, Conifer is a remote-friendly company.
Does Conifer offer a four-day work week?
No, Conifer does not offer a four-day work week.
What is Conifer's website?
Conifer's website is coniferresearch.com.
Where can I find Conifer on social media?
You can find Conifer on LinkedIn, Twitter, Facebook and Instagram.

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