Digital Experience Specialist II

This role is responsible for designing, implementing, and optimizing digital customer experiences that support onboarding, product adoption, engagement, and retention within a SaaS environment. The position applies analytical thinking, platform capabilities, and cross-functional collaboration to enhance user journeys, improve lifecycle outcomes, and drive measurable improvements in digital interactions in alignment with established policies and business objectives.

Essential Duties & Responsibilities

• Design and manage digital engagement initiatives, such as in-application messaging, guided product experiences, knowledge resources, and lifecycle communications, to support customer onboarding, feature adoption, and retention objectives.
• Analyze user behavior, engagement metrics, and product usage data to identify trends, diagnose experience gaps, and recommend data-informed improvements to digital touchpoints.
• Configure and maintain digital experience elements within approved platforms, ensuring accuracy, consistency, and alignment with brand, product, and customer experience standards.
• Partner with cross-functional stakeholders, such as product management, customer success, marketing, and operations, to align digital experience initiatives with product updates, customer lifecycle milestones, and organizational priorities.
• Plan and coordinate digital experience projects, including defining scope, timelines, dependencies, and success measures, while monitoring progress and mitigating risks within established guidelines.
• Evaluate the effectiveness of digital engagement activities through performance reporting, experimentation, and structured feedback, documenting insights and recommending enhancements to improve user satisfaction and business outcomes.
• Contribute to the development and maintenance of best practices, documentation, and scalable frameworks that support consistent digital experience delivery across markets and functions.
• Ensure digital engagement activities adhere to internal policies, data governance standards, and user experience guidelines.
• Perform other duties and responsibilities as required to support business needs.

Job Level Competencies

• Thorough knowledge of principles, theories and concepts in area of discipline. Competent in all job functions and has a general understanding of the industry’s practices, techniques and standards.
• Develops solutions for a variety of situations and works on projects requiring evaluation and analysis. May refer to policies, practices and precedents for guidance; determines best course of action to achieve results.
• Work is performed independently and requires the exercise of judgment and discretion. May receive some limited guidance for new assignments. Work may be reviewed for overall adequacy.
• Collaborates with management and team members within the department/function and other areas of the organization. May represent department internally or externally.
• Actions may impact on the success of the overall department and/or the organization. Failure to accomplish work or erroneous decisions may result in delays to projects, loss of revenue or allocation of additional resources to remedy.

Qualifications

• Typical experience: 3+ years in related role or experience.
• Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
• Demonstrated ability to design and manage digital engagement or customer experience initiatives within a SaaS or technology-enabled environment.
• Proficiency in interpreting user behavior data and translating insights into actionable recommendations that improve digital experiences.
• Experience working with digital engagement or customer experience platforms and applying configuration capabilities within established parameters.
• Strong analytical, problem-solving, and critical-thinking skills with the ability to exercise sound judgment within defined policies and procedures.
• Effective project coordination skills, including planning, prioritization, and management of multiple concurrent initiatives.
• Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.
• Ability to adapt to evolving business priorities and apply structured approaches to continuous improvement.

Preferred Qualifications

• Education: University degree preferred.
• Experience supporting digital onboarding, product adoption, or lifecycle engagement strategies in a subscription-based or SaaS business model.