Charlie

What began as a recognition of a pervasive challenge in the digital world has blossomed into Persona, a leader in identity infrastructure. Co-founders Rick Song and Charles Yeh, during their tenure at Square, directly confronted the complexities and inefficiencies of building identity verification systems. They saw that while verifying identity was crucial for online trust and security, many businesses lacked the specialized resources to create effective solutions internally. This firsthand experience sparked the idea for a universal platform that could simplify and strengthen identity processes for everyone.

In 2018, with a clear mission to foster trust across the internet, Persona was born. The vision was ambitious yet straightforward: to empower any business, from burgeoning startups to established enterprises, to seamlessly and securely verify customer identities and tailor user experiences. The early days were about building a flexible and comprehensive toolkit, one that could adapt to diverse needs. This involved developing a suite of verification components, encompassing everything from government ID checks and document analysis to biometric verification and extensive database lookups, all manageable through a single, intuitive platform.

Persona's journey has been one of rapid growth and continuous innovation. The platform quickly gained traction, attracting a wide array of clients spanning fintech, online marketplaces, healthcare, and the burgeoning crypto space. The team has remained dedicated to expanding its global reach and enhancing its capabilities to stay ahead of evolving fraud tactics and regulatory landscapes. More than just a technology provider, Persona sees itself as a partner in building a safer, more accessible internet, laying the groundwork for a future where online interactions are built on a foundation of verified trust.