CARET

CARET's story began with a realization: the very professionals dedicated to advising and guiding others – lawyers and accountants – were often constrained by their own tools. For 40 years, under names like AbacusNext, Zola Suite, AbacusLaw, Amicus Attorney, OfficeTools, and HotDocs, the company had been working alongside these firms, witnessing firsthand the daily challenges and administrative burdens that detracted from their core expertise. The existing brand landscape was fragmented, leading to confusion rather than clarity about the unified power of their solutions. It became evident that a new, cohesive identity was needed, one that truly reflected the company's evolution and its forward-looking vision. This wasn't just about a name change; it was about a fundamental shift in how the company presented its value to the professionals it served.

Months were spent in deep conversations with staff, partners, and customers, listening intently to understand their needs and aspirations. A consistent theme emerged from these discussions: the desire for a transparent and trustworthy partner, a provider of streamlined solutions that could cut through the clutter of administrative tasks and simplify complex workloads. The goal was to empower these highly skilled professionals to reclaim their time and refocus on what truly matters – their clients and their practice. This led to the birth of CARET. The name itself, inspired by the '^' symbol, signifies creating space for what's to come, making room for expansion and progress. It embodies the company's commitment to caring for its clients and helping them succeed by harnessing powerful and secure practice management, document automation, and payment processing platforms. The rebranding in early 2023 marked a new chapter, unifying a diverse portfolio of products under a single, clear vision: to create space for what matters, enabling legal and accounting professionals to take their firms, their work, and their clients further.