Lifecycle Marketing Specialist

Responsibilities

• Directly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention
• Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
• Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
• Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
• Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
• Implement data-driven optimization based on insights from internal data and external market conditions
• Support the Growth Marketing Lead in building the strategic function

Requirements

• Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
• At least 4 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
• Multichannel marketing expertise, with a focus on product-led growth marketingIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
• Knowledge and experiences in using marketing automation platforms/ tools
• Exceptional logical thinking and data-driven decision-making abilities
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
• Fluent in both written and spoken English
• Able to work remotely and efficiently with global teams

Working at Binance