Senior Marketing Manager

You’ll own the subscription growth marketing engine end-to-end:

• Monitoring weekly funnel performance and identifying friction points
• Owning key lifecycle touchpoints
• Building campaigns that move users from awareness → trial → subscription

You’ll set strategy for campaign messaging, targeting, and channel mix—and then coordinate execution across email, paid media, onsite/product surfaces, lifecycle automation, webinars, and owned media. You’ll work closely with Product, Content, Data, and channel owners, but you will be the one ensuring campaigns launch on time, perform, and iterate.

If you thrive on dissecting funnels, orchestrating complex work across teams, and owning a number—and you love rolling up your sleeves—this role is for you.

Own Net New Subscription Growth

• Own and report weekly on the full subscription funnel (email capture → trial starts → paid conversions).
• Identify where users drop off and build solutions to improve trial and subscription conversion.
• Design and maintain lifecycle journeys that drive onboarding, activation, and retention.
• Synthesize insights from customer research, support feedback, and behavioral analytics to guide messaging and funnel improvements.

Lead Multi-Channel Campaigns

• Plan and launch integrated campaigns across email, paid media, site/onsite surfaces, webinars, and owned media.
• Own campaign briefs, messaging, audience segmentation, and cross-functional coordination.
• Lead go-to-market execution for new Pro features, membership perks, and other high-priority initiatives like the BiggerPockets Conference.
• Ensure all campaign elements are consistent and conversion-optimized.

Test, Learn, Optimize

• Build and manage a structured experimentation roadmap for landing pages, pricing pages, onboarding flows, and lifecycle automation.
• Partner with Product, Data, and Engineering to instrument tracking and measure impact.
• Scale winning tests into repeatable playbooks.

What Success Looks Like

• Consistent growth in subscription trial starts and paid conversions
• Increased activation of high-value Pro features
• Lifecycle journeys that reliably move users toward action
• A clear testing cadence and disciplined reporting that drives clarity and momentum

What You Bring

• 5–8 years in B2C digital subscriptions, growth marketing, lifecycle marketing, or PMM for a subscription SaaS product
• Proven track record improving subscription or trial-to-paid conversion metrics
• Strong operator: able to define strategy and execute it independently
• Comfortable orchestrating complex, multi-channel campaigns (email, web, paid, in-app, owned media)
• Analytical and data-driven; fluent in GA4, Amplitude, Iterable, and A/B testing frameworks
• Excellent communicator who influences without authority and thrives in cross-functional environments
• Comfortable creating clarity in ambiguity; motivated by ownership and speed

Compensation

$130,000–$140,000 + bonus potential

Location

Remote-friendly (Denver preferred)

Benefits

• Health Insurance - Very competitive medical, vision, dental, and disability plans available - 80% paid by BiggerPockets.
• Retirement Plan - We give you the option to contribute to a retirement plan, but you'll also receive contributions from the company, too, if you choose not to contribute yourself.
• Paid Parental Leave - No matter how you choose to become a parent (by birth, adoption, or surrogacy), we give you the time and flexibility to welcome your child into your family.
• Professional Development - We believe each team member should have the opportunity to learn and grow, which is why we offer each employee an annual $2000 budget to pursue the learning opportunities of their choice.
• We make it fun! - From our dog-friendly office located in the Rino neighborhood in Denver to office snacks, team events, ping pong, and a vibrant Slack workspace, there's plenty of opportunities to create connections with colleagues and bring fun into the workday.