Growth Senior Marketing Manager, Paid Media and Emerging Channels

The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide and we are looking for a Growth Senior Marketing Manager, Paid Media and Emerging Channels to join our team!

This B2B Senior Marketing Manager role will drive the next phase of growth for SMB Team by testing, learning and scaling new marketing channels that generate marketing-qualified leads and revenue. By identifying existing and emerging opportunities across paid and performance media that reach our target audience, you will expand our paid channel mix, uncover new areas of success, and strengthen our overall marketing efficiency. Your work ensures we invest in what works, operationalize proven channels, and continuously evolve our marketing strategy through data-backed experimentation, insight, and results.

WHAT'S IN IT FOR YOU?

📈 An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S.

🦷 BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.

☀️ FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.

💡 EDUCATION – Team member education and learning budget on courses, events and books.

🌴 FUN – Company activities, outings, and retreats.

💲 INVESTMENTS – 401(k) with a 3% Match.

💻 WORK STYLE – WFH or come to the office. The choice is yours!

The base salary for this role is $100,000 - $105,000 based on experience.

Responsibilities:

Strategy & Leadership

• Partner with the Marketing creative team and paid team, as well as project manager, to work together cohesively and collaboratively
• Along with your manager, define the KPIs for your channels that align with success
• Set an example across the team as a proactive, hands-on, and analytical Marketer
• Stay on top of marketing trends for email, SMS, websites and content
• Ensure everything you create represents SMB team’s brand and tone with professionalism and accuracy

Email/SMS Strategy and Execution

• Own the overarching strategy of email and SMS targeting- who, when, why, etc. with the goal of improving email engagement and effectiveness, without sacrificing the prospect/client experience or brand reputation
• Manage the HubSpot lists, workflows, and sequences to put the strategy into action cleanly, partnering with Sales to ensure we take a ‘prospect/client-first’ approach
• Track and improve email and SMS KPIs
• Turn email into a clear value-add channel, increasing prospect engagement, meetings scheduled, new clients won, and client expansions
• Report on and analyze email and SMS performance

Website Management

• Viewing our internal team as an agency, you own the SMB Team website for the company
• Partner with the internal Website/SEO team to advance on our goals most efficiently and effectively

• Determine the website KPIs and our baseline metrics to improve upon
• From user experience to accuracy to content, SEO and AI strategy to lead generation, maximize the impact of the website to bring in organic leads as well as drive down our overall ad CAC
• Report on and analyze website performance

Content Strategy and Creation

• Along with your team, determine the content strategy for the website, social media, email, the sales’ experience, and more
• Co-create a content calendar and manage the execution of aspects of it alongside your team members
• Leverage expertise across the company to create content that is value-add, educational and represents our brand well
• Leverage AI to improve the speed and efficiency of content creation, while ensuring the substance and brand reflection quality is high

Requirements

• 10+ years of experience in growth marketing, paid media, or demand generation, with a proven record of identifying and scaling high-performing marketing channels. Ideally with B2B experience. At least 7+ years of experience with Google PPC.
• Proven ability to define, execute, and measure the effectiveness of multi-channel marketing campaigns such as campaigns across paid search, native, and emerging platforms.
• Deep understanding of the full acquisition funnel, including lead generation, nurturing, and conversion optimization.
• Highly analytical and data-driven, with the ability to interpret performance data, identify trends, and turn insights into actionable strategies using tools like Google Analytics, HubSpot, and Hyros.
• Strategic thinker with flawless execution, able to balance big-picture planning with detail-oriented implementation and continuous optimization.
• Demonstrated success in managing marketing technology (MarTech) stacks and integrating tools for campaign execution, tracking, and reporting.
• Strong cross-functional collaboration and communication skills, with experience partnering effectively with Sales and creative teams to drive aligned results.
• Proficiency in building and maintaining performance dashboards and reporting frameworks that drive visibility, accountability, and learning.
• Hands-on and proactive, with a bias for action and a test-and-learn mindset that drives experimentation and innovation.
• Team player with a strong work ethic and positive attitude, committed to shared goals and to helping the broader marketing team succeed.

It's challenging. It's fast-paced. Your job description may change. But the rewards of accomplishment are amazing!

Benefits

SMB Team is a rapidly-growing marketing agency and coaching business for lawyers. After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry.

Bottom Line: We change lives. Want proof? Read our Google My Business reviews.

There are three parts to our business. Educational Branding, Marketing Services, and Group Coaching.

Here's how we will grow each of them:

Educational Brand: We currently run the most prominent talk show in the legal industry. Every week, we get hundreds of lawyers on our webinars by interviewing top thought leaders (as seen on our YouTube). The goal is to become THE source of education for lawyers.

Marketing Services: We offer a full suite of marketing services to our clients, including PPC, SEO, Website Design, Video, and Social Media management. Our goal is to scale our services business to over $15M in revenue in 2023.

Coaching Services: We have a rapidly-growing, Philadelphia-based coaching program for lawyers. In our first year, we built our coaching business into a multi-seven-figure business. Our program has been identified as the most comprehensive coaching program for attorneys, and we plan to double the size of our clients in the next year.

The SMB Team is an Equal Opportunity Employer. The policy of The SMB Team is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The SMB Team is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans