Campaign Developer

What began in 2013 as Marlette Funding, a venture initiated by veterans of Juniper Bank, has blossomed into the financial confidence platform known today as Best Egg. The founders, including Jeffrey Meiler, embarked on a mission to simplify the borrowing process, creating an entirely online lending platform that could look beyond just a credit score. Their proprietary algorithm was designed to identify creditworthy individuals who might be overlooked by traditional financial institutions. The public-facing brand 'Best Egg' was launched in 2014, a name chosen to evoke the comforting concept of a 'nest egg,' symbolizing financial security and a brighter future. This customer-centric approach resonated, and the company experienced rapid growth, quickly establishing itself as a significant player in the fintech lending space. The journey was marked by a commitment to providing accessible and straightforward financial solutions, a principle that has remained at the core of its identity.

This initial focus on personal loans was just the beginning of Best Egg's evolution. Recognizing the diverse financial needs of its customers, the company strategically expanded its offerings. Over the years, it has introduced a credit card, a flexible rent program, and a suite of financial health tools, transforming from a simple lender into a comprehensive financial wellness partner. This expansion was fueled by a deep understanding of the real-life challenges people face when managing their finances, especially those with limited savings. In a significant move to solidify its brand identity and market presence, Marlette Funding officially renamed the entire company to Best Egg, aligning the corporate name with the well-established and trusted product brand. Headquartered in Wilmington, Delaware, the company has continued to grow its team and its impact, driven by a culture that champions innovation, inclusivity, and a heartfelt dedication to helping customers navigate their financial journey with confidence and ease. Today, Best Egg stands as a testament to the power of technology and a human-centered approach in making financial progress accessible to all.