Marketing Assistant

Berry Virtual is one of the world’s leading business solutions and staffing providers to business owners in the United States. We are focused on providing elite virtual staffing solutions, strategic business management consultations, and revenue-boosting packages to drive efficiency and positive impact on the bottom line of our business partners.

Our continued commitment to our clients includes providing top-quality work, stellar work ethics, exceptional support team, and unparalleled efficiency. Our Mission is to offer better work opportunities to experienced professionals with specialized skills. We love to see our teams grow not just professionally, but also personally!

At Berry Virtual, we recognize that your growth is our growth, and we're committed to fostering an environment that propels you forward.

The Role:

We are seeking a motivated and experienced Virtual Marketing Assistant to join our virtual staffing company. As a Marketing Assistant, you will work remotely and support our clients with various marketing tasks, with a focus on Shopify management, conversion rate optimization, AB testing, website optimization, SKU conversion analysis, and SEO strategies.

Responsibilities:

• Shopify Expertise: Serve as a Shopify expert, assisting clients with product listings, updates, and optimizations to enhance user experience and drive sales conversions.

• Regular Cadence in Conversion Rate Optimization: Develop and maintain a regular cadence in analyzing, testing, and optimizing conversion rates across various marketing channels and platforms.

• AB Testing Skills: Design and execute AB tests to evaluate different marketing strategies, messaging, and website elements. Utilize Klaviyo for SMS and email campaigns to conduct AB testing and optimize campaign performance.

• Website Optimization: Collaborate with clients to optimize website performance, including page speed, navigation, and mobile responsiveness, to improve user experience and increase conversions.

• Conversion per SKU Analysis: Analyze conversion rates per SKU to identify trends, opportunities, and areas for improvement. Develop strategies to optimize product performance and drive sales.

• SEO Expertise: Possess in-depth knowledge of SEO principles, including keyword research, meta tags optimization, on-page optimization, and link-building strategies. Develop and implement SEO plans to improve organic search rankings and drive targeted traffic to client websites.

• Laser Focus on Conversion Rate Optimization: Demonstrate a strong focus on conversion rate optimization, with proven experience and results. During the pairing session, be prepared to showcase successful conversion rate optimization strategies and outcomes.

• Experience in Meta Tags and SEO: Have a thorough understanding and hands-on experience with meta tags optimization and SEO best practices. Present concrete plans for SEO improvements and demonstrate proficiency in AB testing using Klaviyo for SMS and email campaigns.

• Evidence of Success: Provide evidence of previous experience and success rates in driving conversions, optimizing websites, and implementing marketing strategies. Be ready to discuss achievements and outcomes during the pairing session.

Qualifications:

• 2+ years of experience in digital marketing, e-commerce, or related field.
• Proficiency in Shopify platform management and website analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Strong understanding of the Virtual Staffing landscape and client needs
• Exceptional ability to communicate and foster positive business relationships
• Self-driven and proactive, accountability and personal organization are essential
• Ability to work collaboratively in a team and cross-functional environment
• Detail-oriented with the ability to manage multiple tasks and prioritize effectively.
• Proficiency with different tools and cloud-based platforms such as MS Office, Hubspot, Zoom, Google Suite, and common CRM systems

Requirements

Qualifications:

• Proven experience in social media management and content creation.
• Proficient in video editing software, particularly Adobe Premiere or similar tools.
• Familiarity with Opus, Chat GPT, and Notion.
• Strong creative and design skills with an eye for detail.
• Excellent written and verbal communication skills.
• Ability to multitask and work in a fast-paced environment.

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with back up in cases of power interruption or service provider issues
• Own PC/laptop with 8GB RAM, and a processor of Core i3 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Benefits

• Permanent work-from-home set-up
• Competitive starting rate paid in USD, plus performance incentives
• Internet allowance
• Paid US holidays
• Performance incentives
• Performance-based annual appraisal
• Health and Wellness Benefit (LATAM)
• Growth and development opportunities
  

Join our virtual team and help our clients succeed in their marketing efforts! If you have a passion for driving conversions and optimizing online performance, we want to hear from you.

Note:

• During our recruitment process, our team will assess your skills and experience for us to match you with a client aligned with your skills and experience. If you agree to be part of this process and succeed, you will be a part of our virtual workforce/staff and work with one of our many clients.
• This job description is intended to provide an overview of the responsibilities and qualifications for this position. Actual duties and qualifications may vary based on the specific needs of the company.