BabyList

Babylist is the leading digital destination for growing families, offering a comprehensive platform that supports parents from pregnancy through the early years of parenting. What started as a universal baby registry has evolved into a full ecosystem, including the Babylist Shop featuring expert-selected and real-parent-tested products, Babylist Health providing insurance-covered breast pumps and wellness services, and Babylist Money offering financial planning tools for families.

The platform serves millions of families annually, with over 10 million people shopping with Babylist each year. Founded in 2011 by Natalie Gordon, a former Amazon software engineer, Babylist has grown from a pregnancy project into a company generating over $500 million in revenue. The company's mission is to take care of growing families so they can be confident, connected, happy, and healthy. As a remote-first company with over 200 employees across the US, Canada, Mexico, and the Philippines, Babylist is reshaping the baby product industry while maintaining a culture focused on high performance, user obsession, and intentional growth.