Babylist

Babylist is the best baby registry for growing families. It allows parents to add baby gear from any store including Amazon, Target, and Etsy. Founded in 2011 by Natalie Gordon, it was born out of a need for a more flexible and comprehensive registry solution that accommodates various products and services parents need. Babylist has transformed from a simple registry platform into a trusted resource for millions of families, offering a complete ecosystem that includes Babylist Health for ordering breast pumps through insurance, a shopping platform with expert-selected products, and a robust guide to navigate parenting challenges.

Babylist's mission is to take care of growing families, helping them to be confident, connected, happy, and healthy. With features such as a universal registry that eliminates guesswork, Babylist aims to ease the burden of preparing for a new arrival by providing an interactive checklist that assists parents in making informed decisions. Today, more than 9 million users utilize Babylist for their registry needs, showcasing its pivotal role in the baby products industry, valued at over $320 billion. Its dedication to inclusivity and support for all parents reflects in its broad reach and community values, marking Babylist as a leader in the parenting space.