Paid Acquisition Analyst

What you'll do:

• Execute paid social media campaigns across LinkedIn, Facebook, Instagram, and other emerging channels.
• Execute SEM campaigns across Google and Bing.
• Measure ongoing paid media campaigns and make incremental adjustments to optimize performance metrics—impressions, clicks, quality scores, CTR, Conversion Rate, ROAS
• Manage day-to-day platform management, communication, and account reviews across multiple platforms.
• Monitor spending to ensure alignment with the advertising budget
• Perform weekly optimization of budget management, bid management, tracking, creative management and analytics.
• Work with acquisition marketing strategy and leadership to ensure paid social and paid search tactics are aligned with acquisition strategy.
• Stay on top of ad tech advancements, best practices, and new opportunities to maintain a competitive advantage and maximize reach and effectiveness
• Proactively communicate with peers and leadership on plans, progress, and problems.
• Conduct research and assess market trends to identify optimization opportunities.
• Ideate and implement frequent tests to maximize investment and drive key insights that optimize the buyer journey and experience.
• Partner with acquisition marketing peers to analyze paid acquisition metrics across all performance media and paid social channels.

What you should have:

• 4-5 years of relevant digital marketing experience with a strong knowledge of paid social media and paid search engine marketing.
• Understanding of the online advertising space, including paid search, programmatic media buying, and ad-serving systems
• Previous hands-on experience executing and optimizing paid social campaigns on Facebook, Instagram, Twitter, and LinkedIn
• Familiarity with core digital marketing tools and platforms such as Facebook Business Manager, LinkedIn Business Solutions, Google Ads, Microsoft Ads, and Reddit Ads Manager
• Strong analytical skills and an interest in reporting and data analysis
• Comfortable working with analytics platforms such as Tableau, Mixpanel, Google Analytics and Looker

Nice to haves:

• Strong verbal and written communication skills
• Attention to detail and flawless execution
• Positive, empathetic, driven, collaborative, flexible, and confident
• Thoughtful, trustworthy doer
• Four-year college degree or equivalent experience