Arcade

For many businesses, explaining the value of their product to potential customers is a significant hurdle. Traditional methods like static screenshots, lengthy videos, or text-heavy documentation often fail to capture the interactive and dynamic nature of software. This can lead to lower engagement, decreased trial conversions, and a longer sales cycle. Prospects struggle to understand how a product can solve their specific problems without a hands-on feel, and go-to-market teams spend countless hours creating and updating demonstration materials that quickly become outdated with every new product release. This reliance on engineering or design resources for every minor update creates a bottleneck, slowing down marketing and sales efforts and preventing them from showcasing the product in the best possible light.

Arcade directly addresses these challenges by empowering teams to create beautiful, interactive, and on-brand product demos in minutes, with no coding required. Our platform is designed for the entire go-to-market team—from marketing and sales to product and customer success—to effortlessly showcase their product's value. Customers can easily record their product workflows using our Chrome extension or desktop app, and our intuitive editor allows them to add engaging elements like pan and zoom, AI-powered synthetic voiceovers, hotspots, and personalized content. This means teams can move away from static, passive content and instead provide prospects with a self-guided, hands-on experience that truly resonates. By enabling the creation of live, easily updatable assets, Arcade ensures that our customers' product stories are always current, compelling, and effectively drive user adoption and conversion across websites, email campaigns, social media, and sales outreach.