Appcues

Appcues is a user engagement and product adoption platform designed to empower software-as-a-service (SaaS) companies to create personalized in-app experiences without requiring extensive coding knowledge. Founded in 2013 by Jonathan Kim and Jackson Noel, the company set out to revolutionize how businesses onboard new users and drive feature discovery. Appcues enables product, marketing, and customer success teams to build and iterate on user experiences such as onboarding flows, product tours, feature announcements, and in-app surveys using a no-code interface. This approach allows businesses to respond quickly to user needs and behavior, tailoring the customer journey and fostering greater engagement based on real-time usage data.

The platform provides a comprehensive solution for measuring and improving product adoption by allowing teams to track and analyze product usage, and then publish targeted in-app messages, checklists, and modals. Appcues aims to help businesses activate new users more effectively, increase feature adoption, convert free trial users into paying customers, gather user feedback, and provide self-service support. By automating connected in-app experiences, email, and push notifications, Appcues helps companies build lasting user engagement. The company emphasizes a user-centric approach, focusing on delivering value at scale and enabling non-technical teams to create beautiful and effective in-app experiences. Appcues is trusted by numerous software brands to enhance their user engagement strategies and accelerate growth by making it easier for users to understand and utilize key product features.