Marketing Operations Program Manager

Marketing Operations Program Manager

About the Company

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest-growing in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in a unified platform. By helping revenue professionals find accurate contact information and automate outreach, Apollo.io turns prospects into customers. Apollo raised a Series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and counts JD Sherman, former President and COO of HubSpot, among its board members.

About the Role

We are seeking a dynamic and detail-oriented Marketing Operations Program Manager to support the efficiency and execution of our marketing initiatives. Reporting to the Senior Manager of Marketing Operations, this role will focus on partnering with external agencies to coordinate and manage the development of marketing campaigns and assets. The ideal candidate is a proactive collaborator with strong project management skills, a deep understanding of marketing operations, and the ability to ensure seamless execution of marketing efforts in a fast-paced, high-growth environment.

Key Responsibilities

Agency Partnership & Coordination

• Act as the primary point of contact for external marketing agencies, managing relationships and ensuring alignment on project goals, timelines, and deliverables.
• Coordinate the development of marketing assets (e.g., digital campaigns, content, creative materials) with agencies, ensuring adherence to brand guidelines and campaign objectives.
• Oversee agency workflows, including brief creation, feedback loops, and approval processes, to ensure timely and high-quality delivery of marketing materials.
• Collaborate with internal teams and agencies to align on campaign strategies, audience targeting, and messaging.

Campaign Execution & Project Management

• Manage end-to-end project plans for marketing campaigns, ensuring alignment with the broader marketing strategy and operational processes.
• Facilitate the execution of campaigns by coordinating tasks across internal teams (e.g., content, design, demand generation) and external agency partners.
• Track project milestones, budgets, and deliverables, ensuring campaigns are delivered on time and within scope.
• Support the Senior Manager of Marketing Operations in implementing standardized processes for campaign execution and operational intake.

Marketing Technology Support

• Assist in the utilization of marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) to support campaign execution and data integration.
• Ensure agency deliverables integrate seamlessly with Apollo’s marketing technology stack and custom marketing control plane.
• Support data accuracy and compliance in campaign-related activities, including audience segmentation and lead management.

Performance Tracking & Reporting

• Work with the Senior Manager of Marketing Operations and Analytics & Intelligence teams to track campaign performance and report on KPIs.
• Provide insights on agency-driven campaign effectiveness, contributing to broader marketing performance analyses.
• Ensure agency deliverables meet quality standards through QA processes and performance reviews.

Cross-Functional Collaboration

• Partner with internal marketing teams (e.g., demand generation, content, product marketing) to align agency work with Apollo’s go-to-market strategy.
• Collaborate with sales and revenue operations to ensure smooth lead handoffs and alignment on campaign objectives.
• Support global campaign efforts, including coordination with the global communication preference center for opt-in/opt-out preferences.

Qualifications

• 4+ years of experience in marketing operations, project management, or a related role, with at least 1 year working directly with external agencies.
• Strong project management skills, with experience managing multiple stakeholders, timelines, and deliverables.
• Familiarity with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and their application in campaign execution.
• Excellent communication and relationship-building skills, with a proven ability to manage agency partnerships and internal cross-functional teams.
• Analytical mindset with experience tracking campaign performance and contributing to data-driven decisions.
• Detail-oriented with a focus on operational excellence and quality assurance in marketing execution.
• Bachelor’s degree in marketing, business, communications, or a related field; project management certifications (e.g., PMP, Agile) a plus.