Sr. Director, Client Strategy & Engagement

What You'll Do

Channel & Marketing Program Design

• Design and develop comprehensive channel and marketing programs that bridge brand strategy, platform capabilities, and local market activation including, but not limited to, co-op programs, loyalty initiatives, marketing plans, and partner communication strategies

• Build structured marketing and operational playbooks and program frameworks that enable consistent, scalable execution across diverse client and partner ecosystems

• Ensure all program design is rooted in measurable outcomes defining clear KPIs, performance benchmarks, and success metrics that tie program activity to business results

• Balance brand compliance with local market flexibility, designing program structures that empower local users while maintaining brand integrity across the ecosystem

Data-Informed Strategy & Market Intelligence

• Leverage historical performance data and trends across the client portfolio to identify patterns, surface insights, and inform strategic recommendations

• Monitor and synthesize industry trends, emerging best practices, and marketing innovations to ensure our program and platform approach remains competitive, relevant, and forward-looking

• Develop and maintain a point of view on what is working across program types, translating those findings into actionable guidance for clients and internal stakeholders

• Apply a test-and-learn mindset to program design, using data and industry insights to refine approaches and continuously improve outcomes across the client set

Client Collaboration & Program Delivery

• Serve as a trusted strategic advisor to client stakeholders on all aspects of channel and marketing program design, bringing structured thinking and informed recommendations to every engagement

• Present program strategies, recommendations, and performance insights to client teams in a clear, compelling, and actionable manner

• Collaborate cross-functionally with Client Partnership, Delivery, Analytics, and Platform teams to ensure program strategies are executable, well-supported, and aligned to broader account objectives

• Adapt program strategies to the unique needs, structures, and maturity levels of each client while maintaining a consistent strategic framework

Growth Enablement & Thought Leadership

• Partner with Client Partnership to identify growth opportunities within existing accounts contributing strategic POVs, program concepts, and thought leadership that elevate client conversations and unlock incremental revenue

• Shape proposals and new business narratives by bringing program design expertise and a data-backed perspective on what drives results for brands operating at the local level

• Contribute to the development of the broader strategy practice by sharing frameworks, program innovations, and market intelligence that raise the collective capability of the team

What You Bring

• 10+ years of experience in marketing strategy, channel marketing, partner program development, or related discipline ideally within a marketing technology or agency environment

• Deep expertise in designing and managing co-op programs, loyalty programs, marketing plans, and partner communication strategies within complex, multi-tier distribution or franchise ecosystems

• Strong analytical capability able to interpret performance data and market trends and translate findings into clear, strategic recommendations

• Demonstrated ability to design scalable program frameworks that balance brand standards with the flexibility required for local market execution

• Experience collaborating with platform and technology teams to align program strategy with available tools and capabilities

• Excellent written and verbal communication skills, able to develop compelling client-facing materials and present recommendations with clarity and confidence

• Highly organized and detail-oriented, with the ability to manage multiple program workstreams across a portfolio of clients simultaneously

• A natural collaborator who works effectively across client partnership, delivery, analytics, and product functions

How Success Is Measured

• Quality, depth, and strategic coherence of channel and marketing program designs delivered across the client portfolio

• Measurable performance outcomes tied to programs designed including local activation rates, co-op fund utilization, partner engagement, and campaign effectiveness

• Strength and relevance of data-informed recommendations, reflecting a command of both client-specific trends and broader industry intelligence

• Contribution to account growth through expansion opportunities identified, proposals shaped, and incremental revenue unlocked in partnership with Client Partnership and the Business Development Team

• Adoption and application of marketing and operational playbooks and program frameworks by internal teams and clients, reflecting the practicality and scalability of the work

• Ability to adjust to on-going business needs and direction from Leadership to drive overall company success