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Zura PertaiaZP
Open to opportunities

Zura Pertaia

@zurapertaia

I help businesses optimize transactions through self-service, POS, and client relationship solutions.

Georgia
Message

What I'm looking for

I'm looking to help businesses improve payment processes, reduce costs, and grow through practical self-service, POS, and transaction solutions.

I'm Director of Client Relations at Transaction Systems Ltd., helping businesses improve payment processes with self-checkout systems, POS terminals, and self-service kiosks.

Previously at Gymnasia Sports, I built and led the sales department, expanded B2B partnerships, negotiated high-value contracts, introduced a call center, and developed lead qualification and sales-funnel processes.

As Shop Director at Gymnasia Sports, I managed daily operations, team performance, customer experience, and store-performance strategies in a fast-moving retail environment.

My background also includes investor relations at Geo Fund, leading Outdoor.ge, and client-facing sales roles across banking and financial services at Markets.com, FG BCS, Raiffeisen Bank Russia, VTB, Barclays, and Citi. I focus on understanding customer needs, building lasting relationships, and delivering practical solutions that support growth and reduce costs.

Experience

Work history, roles, and key accomplishments

Gymnasia Sports logoGS

Shop Director

Mar 2024 - Nov 2024 (8 months)

In my role as Shop Director, I successfully managed day-to-day operations, ensuring seamless customer experiences while overseeing team performance and achieving sales targets. Key responsibilities included multitasking across various operational areas, maintaining strong client relationships, and implementing strategies to optimize store performance. This position further strengthened my leadersh

Gymnasia Sports logoGS

Head of Sales

Jun 2023 - Mar 2024 (9 months)

successfully established and led the sales department from the ground up, implementing clear processes and strategies to drive growth and efficiency. I developed and strengthened B2B sales by building key partnerships, negotiating high-value contracts, and expanding the company’s client base.

To further optimize sales operations, I introduced a call center, enabling systematic outreach to leads a

Kettari Foundation logoKF

Head of Sales

Mar 2023 - Jun 2023 (3 months)

- Developed and implemented comprehensive sales strategies to drive business growth and increase revenue
- Conducted market research and analysis to identify new opportunities and target markets
- Generated leads through various channels, including networking, referrals, and online platforms
- Built and maintained strong relationships with clients and key stakeholders, ensuring customer satisfacti

Geo Fund logoGF

Head of Investor Relations

Oct 2019 - Oct 2020 (1 year)

- Managed various types of assets as a Private Equity Fund
- Built long-term investor partnerships through effective relationship management
- Provided investment portfolio consulting to clients
- Conducted market research and analysis to identify investment opportunities
- Prepared and delivered presentations to potential investors

LTD Outdoor.ge logoLO

Chief Executive Officer

Mar 2017 - May 2019 (2 years 2 months)

- Led the department responsible for obtaining advertising permissions in Tbilisi
- Oversaw mountain resort OOH advertising medium in Georgia
- Conducted direct sales with SME businesses, achieving revenue targets
- Managed accounts and portfolios, ensuring client satisfaction and retention
- Negotiated contracts and terms with clients and vendors
- Provided consulting services to clients for effe

Markets.com logoMA

Head manager

Mar 2014 - May 2015 (1 year 2 months)

- Planned and assigned daily workload to sales team members
- Interviewed, hired, and trained sales representatives
- Developed and implemented sales techniques to drive business growth
- Identified customer needs and suggested product enhancements
- Conducted market research to identify new target markets

FG BCS logoFB

Senior Financial Advisor

Jun 2012 - Mar 2013 (9 months)

- Conducted active search and held meetings to present investment proposals
- Assessed customer risk profiles and identified investment needs
- Offered investment decisions for wealth preservation and enhancement
- Provided financial advice on mutual funds, deposits, pension funds, and insurance products

Raiffeisen Bank Russia logoRR

Relationship Manager for Premium Banking Clients

Jul 2011 - Sep 2012 (1 year 2 months)

- Provided service to private clients in additional offices
- Advised and sold retail banking products, including loans, credit cards, and checking accounts
- Participated in organizing micro-marketing campaigns to attract new customers
- Conducted negotiations and consultations with major clients
- Maintained regular reporting rosters and ensured smooth internal workflow

VTB logoVT

Head Specialist of the Sales Department

Apr 2010 - May 2011 (1 year 1 month)

- Worked with the current client base while attracting new companies
- Conducted negotiations, presentations, and registration procedures
- Provided consultations on all matters related to pension insurance
- Traveled for business purposes and provided on-site consultations

Barclays logoBA

Head Specialist

Nov 2009 - Mar 2010 (4 months)

- Engaged in direct sales activities, promoting banking products and services to clients
- Actively sought out potential customers through various channels, including cold calling and networking events
- Conducted sales presentations and product demonstrations to showcase the features and benefits of the offerings
- Identified customer needs and provided tailored solutions to meet their financial

Citi logoCI

Banking Products and Services Sales Specialist

Apr 2008 - Feb 2009 (10 months)

- Conducted negotiations with client-companies to secure sales of banking products and services
- Presented and promoted a wide range of banking solutions
- Utilized effective negotiation techniques to reach mutually beneficial agreements
- Assisted clients in evaluating their creditworthiness and provided guidance on financial matters
- Facilitated the completion of necessary paperwork and docume

Education

Degrees, certifications, and relevant coursework

SS

State University of Management (SUM)

Bachelor of Science, Finance and Credit

2006 - 2012

- Bachelor's degree in Finance and Credit from State University of Management
- Specialized in finance and credit principles, theories, and practices
- Developed a solid understanding of financial management, investment analysis, and risk assessment
- Studied various aspects of banking, including credit evaluation, financial markets, and investment strategies
- Actively engaged in coursework and p

Tech stack

Software and tools used professionally

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