At Beacon Wellness Brands, I lead visual design across packaging, branding, digital marketing, web, social, and retail for five consumer product brands and collaborations. I translate marketing direction into visual systems across consumer touchpoints.
For the Cosmopolitan x plusOne collaboration, I developed a packaging concept that became the collaboration’s brand identity and informed its product detail page, marketing materials, displays, and signage. I also redesigned Palmperfect packaging, manuals, website assets, social graphics, and PR materials; the rebrand resulted in increased store count and higher visibility at Walmart.
I steered the Plum Beauty brand refresh from moodboards and creative concepts through packaging template development, then implemented it across more than 35 SKUs in less than a month for a launch that saved the brand from being dropped at Target. I’ve also developed instruction manuals for plusOne, Plum Beauty, Palmperfect, Belle, Mowbie, and the Cosmopolitan x plusOne collaboration.
In freelance work, I’ve developed logos, brand identities, websites, product information documents, and marketing materials, along with brand guidelines and design systems. Earlier, as a Graphic Design Intern at Pagio Inc., I designed print and digital magazine layouts, advertisements, and promotional work, and formatted WordPress content.
