Zohaib Hashmi

At Flapen, I supported Amazon advertising campaign planning, optimization priorities, and portfolio performance reviews across managed accounts. I used measures including ACoS, TACoS, and ROAS to inform campaign recommendations.

I applied keyword, search-term, and competitor-ASIN analysis to identify targeting opportunities and areas for improved efficiency. I also contributed to reporting and marketplace research aligned with brand growth objectives.

Previously, as a PPC Analyst at Upscale Valley, I analyzed Sponsored Ads performance and researched keywords, competing listings, and product targets. I hold an MS in Business Administration (Marketing) and a BBA in Information Technology (Honours).