At Upwork, I designed and executed full-funnel Amazon advertising strategies for international clients across multiple marketplaces. I used campaign analytics and A/B testing to optimize bids, budgets, and targeting, achieving an average 25% ACoS reduction.
Previously, I was a PPC Specialist at PPC Veterans and a Junior PPC Manager at Global Buy Box, working on campaign optimization, keyword research, and product visibility. I also advised clients on listing optimization and SEO, and coordinated with creative teams on ad copy and imagery.
