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Hani SaadHS
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Hani Saad

@hanisaad

I’m an Amazon Marketing Specialist scaling US/UK marketplaces through data-driven PPC.

Pakistan
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What I'm looking for

I’m looking to grow Amazon US/UK marketplace performance for brands—improving sales and ACOS through PPC optimization, bid/placement strategy, listing testing, and data-driven reporting, while aligning ad spend to inventory to prevent stockouts.

I manage Amazon PPC and marketing strategies for USA and UK marketplaces, focusing on increasing sales, visibility, and profitability. I specialize in bid optimization and placement optimization, plus keyword research and search term analysis to drive high-converting traffic. I also improve efficiency with negative keyword strategies and campaign restructuring, and I run A/B testing across titles, bullet points, images, and descriptions to lift conversion rates.

I align advertising decisions with inventory forecasting and demand planning so advertising spend matches stock levels and helps avoid stockouts. From competitor & market analysis (USA, UK & Europe) to performance reporting and tools like Helium 10 and Jungle Scout, I turn data into actions that improve ACOS and help brands scale.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Charles Sturt University logoCU

Charles Sturt University

Master of Commerce, Commerce

Completed a Master’s in Commerce from Charles Sturt University in 2019.

Government College University Lahore logoGL

Government College University Lahore

Bachelor of Computer Science, Computer Science

Completed a Bachelor of Computer Science (BCS) at Government College University Lahore in 2005.

Tech stack

Software and tools used professionally

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