Open to opportunities

Usama Javaid

@usamajavaid

Message

Amazon Advertising Manager specializing in PPC optimization and full-funnel e-commerce growth.

Pakistan

Message

What I'm looking for

I’m looking to own Amazon PPC and full-funnel off-Amazon growth, consistently hitting ACOS/ROAS/CTR targets, optimizing listings and bidding, and partnering with creative teams to scale revenue for brands and agency clients.

I’m a Certified Amazon Advertising Expert with 4+ years of experience managing end-to-end Amazon accounts and PPC campaigns across US, UK, UAE, and Canada marketplaces.

I optimize Sponsored Products, Sponsored Brands, and Sponsored Display to hit target ACOS, ROAS, CTR, and ad sales goals, using data-driven bid adjustments, keyword harvesting, and negative keyword strategy to reduce wasted spend.

I also drive full-funnel external traffic by integrating Meta Ads (Facebook & Instagram) and TikTok Ads, building audience retargeting and creative A/B testing to improve CPA and account profitability.

Beyond ads, I focus on listing optimization, backend SEO, backend search terms, inventory management, and competitor analysis—delivering performance reporting and client-facing recommendations while keeping accounts compliant.

Experience

Work history, roles, and key accomplishments

Current

Advertising Manager

Current

Retail Ready Consulting

Sep 2023 - Present (2 years 9 months)

Managed Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) across multiple client accounts, optimizing bids, keywords, and negatives to drive ACOS, ROAS, CTR, and ad sales KPIs. Led listing optimization and Amazon SEO audits and executed Meta Ads and TikTok Ads full-funnel strategies while handling inventory health, account compliance, and client reporting.

Bid Management Listing Optimization Meta Ads Inventory Management performance reporting

Advertising Specialist

Buy Box Experts

Apr 2022 - Aug 2023 (1 year 4 months)

Executed and optimized Amazon PPC campaigns using Amazon Campaign Manager and Pacvue, including ad group setup, keyword targeting, bid adjustments, and budget allocation. Monitored daily ACOS/ROAS/CTR/CVR metrics, produced weekly performance reports with recommendations, and supported cross-functional collaboration during leadership absences.

Campaign Manager PacVue Keyword Targeting Bid Adjustments ACOS ROAS CTR CVR Reporting Competitor Analysis performance reporting

Amazon Account Specialist

Visi-One Inc

Sep 2021 - Apr 2022 (7 months)

Managed end-to-end Amazon account operations, including product listing creation, image/video uploads, content optimization, pricing management, and inventory control. Conducted market and competitor research to improve product positioning and coordinated promotional initiatives while tracking KPIs and delivering data-driven recommendations.

listing management Competitor Research KPI Tracking Account Operations