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Zeynep Orhan

@zeyneporhan

Digital marketer at Zego Studio who grew a brand to 5,000 social followers and generated 276 sales in six months.

At Zego Studio, I led digital campaign strategy and execution for a direct-to-consumer brand, generating 276 sales within six months. I built its digital presence from scratch, growing the social media audience to 5,000 followers and reaching up to 400,000 views on Reels.

At BinBin Taksim, I coordinated integrated campaigns for a passenger mobility app across TikTok, Meta, Google, and OOH. The campaigns increased app downloads from 500 to 1,200.

At Petopy, I led growth initiatives across acquisition, engagement, conversion, and retention, using audience insights and campaign performance data to optimize digital customer experiences. I also designed and executed A/B tests.

At Ab InBev, I supported data-driven decision-making and process optimization as an Innovation Portfolio & Process Intern. I redesigned a global SKU Financials input journey using Microsoft Copilot and Excel VBA/macros, making the recurring workflow clearer and more standardized.

Experience

Work history, roles, and key accomplishments

Innovation Portfolio & Process Intern

Ab InBev

Feb 2026 - Apr 2026 (2 months)

Supported data-driven decision-making and process optimization across international markets. Redesigned a global SKU Financials input journey using Microsoft Copilot and Excel VBA/macros, improving workflow usability and consistency.

Microsoft Copilot Excel VBA Macros Process Optimization Data Analysis Stakeholder Collaboration

Founder & Manager

Zego Studio

Jan 2024 - Jan 2026 (2 years)

Led end-to-end digital campaign strategy and execution for a direct-to-consumer brand, generating 276 sales within six months. Built the brand's digital presence from scratch, growing social media audience to 5,000 followers and achieving up to 400,000 views on Reels.

Digital Strategy Campaign Management Social Media Marketing Content Creation Audience Growth Performance Analysis

Senior Social Media Specialist

BinBin Taksim

Apr 2024 - Sep 2024 (5 months)

Coordinated integrated campaigns across TikTok, Meta, Google, and OOH channels for a passenger mobility app, increasing app downloads from 500 to 1,200. Collaborated with cross-functional teams to support end-to-end campaign planning and drive customer acquisition.

TikTok Meta Google Ads OOH Campaign Planning Cross Functional Collaboration Customer Acquisition

Growth Manager

Petopy

Oct 2022 - Aug 2023 (10 months)

Led growth initiatives across acquisition, engagement, conversion, and retention, using audience insights and campaign performance data to optimize targeting and messaging. Designed and executed A/B testing and digital initiatives to drive sustainable growth.

Growth Strategy A B Testing Customer Acquisition Retention Performance Analysis Digital Marketing

Expert Services Specialist

Labrys Consulting

Aug 2022 - Oct 2022 (2 months)

Contributed to CRM, marketing automation, and customer experience projects using Oracle Marketing Cloud, including Responsys and Maxymiser. Supported personalized customer journeys and digital communications.

Oracle Responsys Oracle Maxymiser CRM Marketing Automation Customer Experience

Junior Strategist

OPN Turkey

Apr 2020 - Aug 2022 (2 years 4 months)

Contributed to brand strategy, consumer research, and integrated communication planning for local and international brands. Analyzed consumer insights and translated findings into strategic recommendations for campaign messaging and digital communication.

Brand Strategy Consumer Research Communication Planning Social Media Management Client Management