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Zeyad Talaat

@zeyadtalaat

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Integrated marketing communications specialist blending market research, multimedia and media-buying expertise.

Egypt

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What I'm looking for

I seek a growth-oriented marketing role where I can lead data-driven campaigns, collaborate cross-functionally, expand media-buying impact, and advance in strategy and analytics.

I am an Integrated Marketing Communications graduate with practical experience in market research, campaign strategy, media buying and multimedia production. I have delivered marketing plans for pharmaceutical and real-estate clients, led media-buying campaigns on AdWords and Meta, and helped clients increase brand value by at least 15%.

My background includes hands-on video production and editing, UI/UX and front-end exposure, and cross-functional coordination between design, creative and production teams. I bring strong analytical reporting, SEO fundamentals, and proficiency with industry tools to drive measurable marketing results.

Experience

Work history, roles, and key accomplishments

Current

Senior Market Specialist

Current

B-Social

Jan 2025 - Present (1 year 1 month)

Pitched and implemented marketing campaigns, managed media buying on Google Ads and Meta, produced analytics-driven reports, and helped clients increase brand value by at least 15%.

Media Buying Google Ads Meta Ads SEO Web Analytics Marketing Automation Reporting Campaign Strategy

Market Executive

Egy-Chem

Sep 2023 - Sep 2024 (1 year)

Led market research and developed marketing plans for pharmaceutical markets domestically and in Germany and Dubai; managed advertising schedules and campaign execution.

Market Research Marketing Strategy Campaign Planning Ad Scheduling Competitive Analysis Excel Reporting

Coverage & Video Editor

CTRL CCity

Jan 2023 - Oct 2023 (9 months)

Provided social media coverage and edited promotional videos for events and property launches, supporting campaigns for Urban Lanes and Misr Italia projects.

Video Editing Premiere After Effects Social Media Content Post production

Marketing Trainee

MH Weddings

May 2023 - Aug 2023 (3 months)

Conducted marketing research and analysis to support event marketing initiatives during a summer internship.

Market Research Marketing Analysis Social Media Excel Team Collaboration

UI/UX & Front-End Trainee

IBM

May 2020 - Aug 2020 (3 months)

Completed an internship focused on UI/UX design and front-end programming, applying design and development tools in practical projects.

UI UX Front End Developer HTML CSS Prototyping User Research Figma Collaboration

Education

Degrees, certifications, and relevant coursework

The British University in Egypt

Bachelor of Arts, Integrated Marketing Communication

2020 - 2024

Activities and societies: Relevant coursework: Market Research & Strategies, Data Analysis, Public Relations, Video Editing, Photojournalism, Camera Techniques, Advanced Multimedia Effects, Directing, UI/UX, Front-End Programming, Graphic Design.

Integrated Marketing Communication major with a Business Marketing minor, including coursework in market research, data analysis, public relations, multimedia production, UI/UX, front-end programming, and graphic design.