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Zaviyar Khattak

@zaviyarkhattak

I build EMEA enterprise pipeline through structured GTM planning, outbound prospecting, and AI-driven commercial messaging.

United Kingdom

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What I'm looking for

I'm looking to grow enterprise technology, AI, or fintech revenue through structured territory planning, targeted outbound activity, and close sales-marketing collaboration.

At Omnicom Media Group's Flywheel, I built and scaled the EMEA outbound engine for Tier 1 enterprise brands across 400+ digital marketplaces.

I owned business development across a defined enterprise territory, created a regional GTM playbook, and translated Digital Shelf and AI performance metrics into commercial messaging. I maintained 100% CRM data accuracy to support forecasting and weekly territory prioritisation.

Previously at TEDQIQ, I ran cold calls, personalised email sequences, and LinkedIn outreach from first contact through discovery. Through targeted patch planning, account segmentation, and A/B testing, I helped increase qualified pipeline by 20%.

I also bring fintech market research and analytics experience from Emerging Fintech, where I developed Power BI dashboards, investor-deck content, and reports on market trends and ecosystem growth. My MSc in Business Analytics supports my data-led approach to enterprise growth.

Experience

Work history, roles, and key accomplishments

Enterprise Growth Specialist

Omnicom Media Group

May 2025 - Jul 2026 (1 year 2 months)

Built and scaled the outbound engine for the EMEA region, targeting Tier 1 enterprise brands. Created and iterated the regional GTM playbook, managed CRM activity with 100% accuracy, and partnered with sales and marketing leadership to align regional activity with revenue targets.

CRM Market Intelligence Strategic Selling Sales Development Customer Engagement GTM Strategy Pipeline Management Enterprise Sales

Education

Degrees, certifications, and relevant coursework

Aston University

Master of Science, Business Analytics

2023 - 2024

Grade: GPA: 3.7/4.0

Pursued an MSc in Business Analytics with a focus on combining programming and business management skills. Completed projects in exploratory data analysis and predictive modelling.

National University of Sciences & Technology (NUST)

Bachelor of Science, Mass Communication

2018 - 2022

Grade: GPA: 3.2/4.0

Activities and societies: Community Service Project head for 2+ years; organized campus drives and led a fundraiser for cancer patients, raising 90,000 Pakistani Rupees.

Earned a BS in Mass Communication with a comprehensive curriculum covering media, marketing, production, journalism, and academic writing. Led community service projects and fundraising initiatives.