Zakaria Shuvo

Reduced cost-per-lead by 58% for an education consultancy via Meta Ads audience segmentation, A/B creative tests, and a rebuilt lead qualification funnel. Built end-to-end tracking with GA4, GTM, Meta CAPI, and server-side tracking using Stape.io, leading a 10-member cross-functional team and managing $244,000+ in cumulative Meta Ads spend.

Cut cost-per-lead by 53% through Meta Ads audience segmentation, creative optimization, and funnel restructuring. Increased qualified lead rate from 5% to 19%, launched paid campaigns for study abroad/university admissions/visa services, and analyzed CPL, conversion rates, ROAS, and engagement to refine campaigns on an ongoing basis.

Generated 2.5x ROAS for Meta Ads campaigns focused on healthcare lead generation and patient acquisition, while boosting social media engagement by 20%. Strengthened organic search visibility using WordPress and on-page SEO, optimized ad budgets through data-driven creative iteration, and reduced paid traffic dependency by 15% while improving ROI by 30% over 18 months.

Coordinated marketing campaigns and managed social media platforms, growing followers by 45%. Supported the marketing strategy with 20+ social media and email campaigns and analyzed Google Search Console data to improve low-performing content.

Collaborated with 60+ influencers by negotiating contracts and managing content calendars for a remote e-commerce operation. Tracked and analyzed campaign performance to optimize future campaigns and coordinated cross-functional execution while ensuring brand guideline adherence.

Grade: CGPA: 3.61 / 4.00

Bachelor of Business Administration (BBA) with a major in Finance. Graduated with a CGPA of 3.61/4.00.