Open to opportunities

Mostafizur Rahman

@mostafizurrahman3

Message

Results-driven Digital Marketing Specialist focused on ROAS growth through Meta Ads, Google Ads, and web analytics.

Bangladesh

Message

What I'm looking for

I’m looking for a performance-focused role where I can run full-funnel Meta/Google campaigns, own GA4+GTM tracking, and use testing and reporting to reduce CPA and grow ROAS for e-commerce or SaaS.

I’m a results-driven Digital Marketing Specialist with hands-on expertise in Meta Ads, Google Ads, and Web Analytics. I build full-funnel campaign strategy—from TOFU/MOFU/BOFU audience research to pixel tracking, conversion optimization, and data-driven reporting.

In my Meta Ads work, I’ve designed and executed full-funnel strategies for an e-commerce fashion brand in Dhaka, setting up Facebook Pixel and Conversion API (CAPI) via GTM with event de-duplication. I ran Dynamic Product Ads linked to a Facebook Catalog, delivering 3.4x ROAS within 6 weeks, and I reduced CPM by 28% using structured A/B testing across multiple ad formats.

On the Google Ads and analytics side, I managed Search and Display campaigns for multiple clients (BDT 40,000+ monthly ad budgets) while improving conversion tracking through GTM. As a Web Analytics & Tracking Specialist, I implemented GA4 from scratch with custom events and conversion goals, resolved attribution/data mismatches, and created Looker Studio dashboards—ultimately reducing CPA by 22% by identifying top conversion paths and reallocating budget.

Experience

Work history, roles, and key accomplishments

Meta Ads Campaign Manager

Personal Project

Jan 2025 - Present (1 year 5 months)

Designed and executed a full-funnel Meta Ads strategy for a local e-commerce fashion brand, driving measurable conversions. Set up Facebook Pixel and CAPI via GTM and achieved 3.4x ROAS in 6 weeks while reducing CPM by 28% through A/B testing.

Meta Ads Manager Facebook Pixel Conversion API (CAPI)Google Tag Manager (GTM)Custom Audiences Lookalike Audiences Dynamic Product Ads (DPA)A B Testing

Web Analytics & Tracking Specialist

SaaS Business

Jan 2025 - Present (1 year 5 months)

Implemented GA4 from scratch with custom events and conversion goals aligned to business objectives. Built a GTM container with 12+ triggers, resolved GA4/Meta Ads data mismatches, created a Looker Studio dashboard, and reduced CPA by 22% by reallocating budget to top conversion paths.

GA4 Google Tag Manager (GTM)Custom Events Looker Studio Data Visualization

Google Ads Specialist

Digital Marketing Agency

Jan 2025 - Present (1 year 5 months)

Managed Search and Display Google Ads campaigns for 3 clients with a combined monthly budget of BDT 40,000+, improving performance consistency. Conducted keyword research, created RSAs, and implemented GTM-based conversion tracking for form submissions and phone calls, improving reported conversions by 40%.

Google Ads Search & Display Campaigns Keyword Research RSA Copywriting Google Tag Manager (GTM)Conversion Tracking