Open to opportunities

Reaz Mahmud Shafi

@reazmahmudshafi

Message

Digital marketing specialist driving measurable growth with AI-driven paid media and tracking.

Bangladesh

Message

What I'm looking for

I’m seeking roles where I can lead paid media strategy using AI and advanced tracking to scale revenue, mentor junior staff, and deliver measurable ROI.

I’m a Digital Marketing Specialist who turns ad spend into measurable growth for international eCommerce and service brands. I blend data, creativity, and AI to build campaigns that scale revenue while keeping costs efficient.

I’ve managed budgets from $6,000 to $50,000/month, achieving up to 20x ROAS and reducing CPA by 30%+. My work includes full-funnel Google Ads, Meta Ads, Performance Max, and predictive audience modeling.

I implement advanced tracking—GA4, GTM, and server-side tagging—to improve conversion attribution and reporting accuracy, and I apply Visual Experience Optimization and AI copy tools to boost engagement and CTR.

I mentor junior marketers and deliver client-facing strategy, audits, and optimizations that consistently lift ROAS, lower CPC/CPA, and translate analytics into actionable business impact.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Ecomdreamz

Oct 2024 - Present (1 year 2 months)

Manage multi-channel paid campaigns for international eCommerce clients, achieving up to 20x ROAS and reducing CPA by 20–30% through AI-driven creative testing, VEO, and advanced tracking.

Google Ads Meta Ads Performance Max GA4 Google Tag Manager AI Copywriting Conversion Tracking

Current

Freelance Digital Marketer

Current

Freelance

Jan 2021 - Present (4 years 11 months)

Planned and scaled paid advertising for local and international clients, delivering 3x–10x ROAS and implementing GA4/GTM setups to improve tracking accuracy and campaign performance.

Google Ads Meta Ads GA4 Google Tag Manager CRO Audience Building performance reporting

Digital Marketing Specialist

Eidokandar

Aug 2023 - Aug 2024 (1 year)

Supported marketing campaigns and SEO for an e-commerce company, improving organic visibility and delivering data-driven reports that informed campaign optimizations.

SEO Keyword Research Data Analysis Reporting Event Coordination Market Research

Digital Marketing Specialist

Counseling Home

Jan 2024 - Jun 2024 (5 months)

Ran social media, Google Ads, and email campaigns to promote mental health services, improving SEO, engagement, and referral traffic through data-driven adjustments.

Social Media Google Ads Email Marketing SEO Google Analytics Content Creation Campaign Optimization

PPC Advertising Manager

Golf Course Collective

Jan 2023 - Mar 2023 (2 months)

Managed Google and Facebook PPC accounts with a combined $6,000 monthly spend, optimizing bids, creatives, and landing pages to increase leads and reduce costs.

Google Ads Meta Ads PPC Keyword Research