Borsha Akter
@borshaakter
I build conversion-focused paid media and social campaigns for e-commerce and lead generation.
BangladeshWhat I'm looking for
I'm a freelance marketing and e-commerce specialist managing Google Ads, Meta Ads, TikTok marketing, and social media campaigns for businesses focused on leads, sales, engagement, and growth.
Since 2022, I've planned, launched, and optimized campaigns across Google Search, Performance Max, Display, YouTube, Facebook, and Instagram. I've developed audience targeting and retargeting strategies, supported e-commerce product promotion, and improved ROAS and CPA through testing and continuous optimization.
I set up GA4, GTM, Google Ads conversion tracking, Meta Pixel, Events, and Conversions API to strengthen measurement. I also use AI-assisted workflows, content planning, reporting, and social media creative tools to turn campaign insights into actionable next steps.
Experience
Work history, roles, and key accomplishments
Freelance Marketing & E-commerce Specialist
Self Employed
Jan 2022 - Present (4 years 8 months)
Planned, launched, and optimized digital advertising campaigns for e-commerce and lead-generation clients, focusing on leads, sales, and engagement. Managed Google Ads and Meta Ads campaigns, set up tracking, and used A/B testing to improve ROAS and reduce CPA.
Education
Degrees, certifications, and relevant coursework
Bangladesh
Bachelor of Business Administration, Business Administration
Bachelor of Business Administration (BBA) degree from Bangladesh.
Tech stack
Software and tools used professionally
Availability
Location
BangladeshAuthorized to work in
Salary expectations
Job categories
Skills
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