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Aryaman User

@aryamanuser

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Performance Marketing Executive building Meta and Google campaigns, LinkedIn outreach systems, and e-commerce ventures.

India

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I built and managed automated LinkedIn outreach workflows for international real estate, B2B, and B2C clients, using campaign metrics to refine targeting and performance. These campaigns helped multiple clients improve ROAS by 50% and increase reach by nearly 100%.

Across independent e-commerce ventures in Indian and U.S. markets, I managed storefronts and paid acquisition, with more than $1,500 in monthly ad spend. A top-performing campaign reached a ROAS of approximately 35, and I built and managed a team of 5–9 people across marketing, fulfilment, and customer operations.

I also built AI-assisted email automation for customer follow-ups and repeat purchases, and implemented conversion tracking across stores and campaigns. During full-stack web development training at Certiwise, I built production-style applications using the MERN stack.

Experience

Work history, roles, and key accomplishments

Full Stack Web Development Training

Certiwise

Jan 2026 - Jun 2026 (5 months)

Completed a 6-month intensive program building production-style applications using the MERN stack (React.js, Node.js, Express.js, MongoDB).

React NodeJS ExpressJS MongoDB JavaScript HTML CSS Git GitHub

Social Media Marketing Agency

Self Employed

Jan 2024 - Jan 2026 (2 years)

Built and managed automated LinkedIn outreach workflows to generate leads for international real estate, B2B, and B2C clients. Analyzed and optimized campaigns using key performance metrics including CPC, CPM, CTR, CPL, CPA, ROAS, conversions, and overall ROI.

LinkedIn Outreach HeyReach META Pixels Google Analytics GA4 Google Tag Manager Conversion Tracking AI Assisted Research Campaign Optimization ROAS

E-commerce & Performance Marketing

Independent Ventures

Jan 2021 - Dec 2024 (3 years 11 months)

Built and operated e-commerce ventures across Indian and U.S. markets, managing storefronts, content, paid acquisition and customer operations end-to-end. Ran Meta campaigns for cold-audience acquisition and Google campaigns for high-intent traffic and retargeting.